Southwest Airlines / Selection Of Pilots
[ send me this paper ]
A 15 page paper discussing the selection of pilots at Southwest Airlines. Finding a job is never an easy task for a commercial pilot. Not only does Southwest not make the process any easier, they also have the added requirements of a sense of humor and the proper attitude in order to be considered for selection for their company. Southwest has the highest percentage of female pilots of any airline in the country, but still have only a few in comparison to the total number of pilots they employ. The corporate culture of have fun and work hard applies to all areas of the company, including the pilot faction, and those prospective pilots unwilling to serve as substitute baggage handler on occasion most likely will not even make the first cut. Bibliography lists more than a dozen sources.
Filename: Soutwest.wps

Southwest Airlines' "Place" Component
[ send me this paper ]
A 3 page paper discussing the "place" component of Southwest's marketing mix. Currently, Southwest retains its competitive advantage in "place," but it is experiencing increasing difficulty as it competes against the legacy carriers that with bankruptcy protection have made deep cost cuts and have secured impressive concessions from labor unions. The result for Southwest is that its costs are much higher than its competitors. Though it still leads its industry in all respects, those competitors are closing the gap. Bibliography lists 3 sources.
Filename: KSairSWAplace.rtf

Southwest Airlines' Future
[ send me this paper ]
An 8 page paper discussing some of the pressures facing Southwest Airlines in 2005 and steps it could reasonably take to mitigate its business risks. Southwest still can claim no layoffs and no unprofitable quarters for all of its history, but most of the legacy carriers it competes with are operating under bankruptcy protection and at much lower costs. The paper recommends that Southwest preserve its all-important culture at all costs; increase fares; and expand into easily accessible markets as it waits for competitors to emerge from Chapter 11 protection and again come into the sights of the labor unions currently giving many deep concessions. Bibliography lists 7 sources.
Filename: KSairSWAprom.rtf

Southwest Airlines' Marketing Strategy
[ send me this paper ]
A 10 page case research paper with Southwest Airlines as its focus. Southwest is one of America's largest airlines in terms of passenger boardings, and yet it serves airports in a relatively small number of 24 states. Overall, the company's marketing strategy is to provide the best-possible no-frills service with the newest equipment available, then tell the flying public about the top-notch safety record In a report filed with the SEC mid-way through 1996, Southwest included a list of 'what ifs' of things that might happen, things that prevented them from forecasting performance for the very next quarter. They just keep flying—often, right past the competition. Bibliography lists 8 sources.
Filename: Southwst.wps

Southwest Airlines' Product and Support Services
[ send me this paper ]
A 5 page paper discussing Southwest's product and the challenges it faces in the future. Still able to claim only profitable quarters for all of its existence, post-hurricane fuel prices are proving to be problematic. And as other airlines gain dramatic concessions from labor unions through bankruptcy court, Southwest currently pays its pilots as much as 30 percent more than any other pilots in the industry. The company's competitive advantage always has been and continues to be its strong corporate culture, and the company will need to ensure it preserves that culture as it plans for the future. Bibliography lists 3 sources.
Filename: KSairSWAprod.rtf

Southwest Airlines; The Way Forward
[ send me this paper ]
This 5 page paper considers the budget airline SWA and discusses a potential strategy for the future to develop a competitive advantage whilst retrenching. The bibliography cites 4 sources.
Filename: TEswaair.wps

SOUTHWEST VS. UNITED
[ send me this paper ]
This 3-page paper compares financial information between Southwest Airlines and United Airlines (and its shuttle). Also discussed are the different models by which these two carriers operate. Bibliography lists 3 sources.
Filename: MTswunit.rtf

Southwest vs. ValuJet / Successful Airline vs. Unsuccessful Airline
[ send me this paper ]
In this 10 page report, the writer compares Southwest with Value Jet Airlines. It is reasoned that the reputation-wrecked ValuJet airlines has only trotted along a bumpy road to industry success. Its future is much less certain than the ever-growing Southwest Airlines. Marketability, cost issues, human relations, and more-- are examined with respect to each of these two companies to support such a thesis. Bibliography lists 10 sources.
Filename: Valusout.wps

Space Exploration: History and Promises for the Future
[ send me this paper ]
An 8 page overview of the timeless attraction of space and how that attraction has translated into space exploration programs. This paper traces the history of space exploration and contend that this exploration has the potential to result in more than just satisfying academic curiosity. Space exploration, in fact, directly benefits mankind in a number of ways. Bibliography lists 7 sources.
Filename: PPspaceE.rtf

Starting a Flight School: A Prospective Business Analysis
[ send me this paper ]
An 11 page overview of the aviation industry's need for pilots and the resulting opportunity for flight schools. Summarizes the factors leading to an increased demand for pilots and presents the opportunities which are available for flight schools in meeting these demands. Identifies operational and government guidelines for such schools and outlines safety considerations. Concludes with a one-page SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of the industry. Bibliography lists 6 sources.
Filename: PPflghtS.wps

Starting A New Airline In New Zealand
[ send me this paper ]
This 4 page paper discusses a proposal to set up a new airline in New Zealand. In this scenario, the owners have decided to follow the example of Herb Kelleher who founded Southwest. This essay explains the components of Southwest's beginning in their own plan. The essay also includes a SWOT of the new airline and their beginning plans. This is an essay about strategy and no one about rules and regulations. Bibliography lists 6 sources.
Filename: PGnwzl.rtf

Stereotyping and the Evolution of the Airline Industry
[ send me this paper ]
This 7 page paper looks at the stereotyping of stewardesses in the pre-jet era. Historical information about the creation of the industry is also included. How the image of the stewardess emerged as did this industry that caters to businesses and the travel industry in general. Bibliography lists 10 sources.
Filename: SA233air.rtf

Strategic Planning for Qantas Airways
[ send me this paper ]
A 6 page paper developing a strategic fuel-hedging plan for Qantas. Fuel hedging will not solve all of Qantas' fuel cost problems, and it will have no effect at all in the short term. Over time, however, it will enable Qantas to exercise better financial control over the company and know more of what to expect in terms of changes in its own fuel prices. Though fuel prices still will be high, Qantas will be better able to manage them rather than only react to changes in world oil prices. Bibliography lists 12 sources.
Filename: KSairQantas.rtf

Strategy for Emirates Airline
[ send me this paper ]
A 25 page paper discussing Emirates Airline growth and strategy for the future. In 2004, Emirates Air's CEO Maurice Flanagan stated that the airline's order for 90 new, luxury aircraft to be delivered over a period of time extending to 2012 likely would not be sufficient for the airline to meet the demand that its management intended to create by that time. The astounding statement proved to be prophetic. The paper discusses internal and external environments and makes recommendations for the future. Bibliography lists 35 sources.
Filename: KSairEmirStrat.rtf

Swissair Flight 111: Possible Causes of the 1998 Disaster
[ send me this paper ]
A 5 page overview of the possible causes of the September 2, 1998 crash of the McDonnell-Douglas MD-11 Swissair commercial flight from New York. Examines possible electrical problems and relates these to inadequate testing procedures and fire retardant qualities of the acoustical insulation blanket material used to insulate the aircraft from outside sound and temperatures. Although not the cause of the fire, this material appears to have been a major source of combustible material which allowed the fire to progress excessively. This finding has resulted in revised testing and material standards. Bibliography lists 5 sources.
Filename: PPavSwis.wps

Tales of Two Airlines (Harvard Business School Case Study Analysis)
[ send me this paper ]
This 3 page paper examines the case study. The focus is on customer service and how the initial airline could have done better by providing more attention to consumer needs than to security. No bibliography.
Filename: SA548air.rtf

Technology and the Aviation Industry
[ send me this paper ]
This 5 page paper considers the change that have occured in the aviation industry as a result of the implementation of new technology. In particular, this paper relates the process of globalization and outlines the connection between global development and technological advancements. Bibliography lists 5 sources.
Filename: MHAviaCo.rtf