Marketing for the Airline Industry in the UK; Quantitative and Qualitative Research
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This 13 page paper look at research to consider the ways in which the airline industry in the UK should be marketing their services. The paper has a short introduction and the main part of the paper presents some realistic, but fictitious quantitative and then qualitative research, first using written surveys and then with the use of a focus group. The paper ends with the results and conclusion. The bibliography cites 10 sources.
Filename: TEairresea.rtf

Marketing Fractional Jet Ownership
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A 5 page paper discussing the growth of private jet ownership on a timeshare basis and marketing considerations based on the 4 Ps of marketing. The paper concludes that fractional ownership may never be a huge industry, but it can be a profitable one for those already competing within it. At minimum, it provides an alternative means of private jet ownership from which customers can benefit. Bibliography lists 5 sources.
Filename: KSairMktgFrac.rtf

Marketing Low Cost Airlines in the UK – The Proposal and Literature Review
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This 11 page paper is the first of two papers. The paper gives a proposal for research to identify to most effective ways of marketing low cost or budget airline companies in the UK. This first paper starts with a proposal, which includes justification for the research and a methodology. The paper then undertakes a literature review looking at the way marketing takes place. This section uses a case study to look at how one successful company; EasyJet is marketed and how the marketing forms a part of their core strategy and is both supportive and reflective of the company culture. The bibliography cites 7 sources.
Filename: TElowairco.rtf

Marketing NetJets
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An 11 page paper discussing the marketing base of NetJets, a fractional ownership airline company. NetJets uses a time-share concept to sell interest in corporate-sized jets, enabling the purchase of as little as one-eighth ownership rather than bearing the total cost of purchase, maintenance and operation. It is the leading competitor in its industry, and was purchased by Warren Buffet in 1995. The paper examines NetJets and the 4 Ps with concentration on price, and compares NetJets to the early days of Southwest Airlines. It concludes with the recommendation that NetJets offer capital budgeting analysis to potential customers as a marketing tool. Bibliography lists 7 sources.
Filename: KSnetJets.rtf

Marketing Services
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A 6 page paper answering four marketing questions focusing on services. Two of the questions are about Alitalia’s failure to keep pace with other European airlines in terms of revenues and customer use. Another question focuses on the marketing of charities, and the final one addresses the issue of keeping existing customers while attracting new ones. Bibliography lists 2 sources.
Filename: KSmktgSvcsAir.rtf

Materials Used In Advanced Aircraft Design
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This 4 page paper looks at the different materials used in advanced aircraft design focusing on composite materials including the materials used for stealth technology. The bibliography cites 4 sources.
Filename: TEairmat.rtf

Mauritius: Tourism And Social Problems
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12 pages in length. Tourism, in and of itself, is meant to bolster the economic strength of the city, state or country where it exists. While its two primary functions are to expose the traveler to the location's unique and wonderful offerings, as well as allow the people to benefit financially from the money the tourist leaves behind, it has also been known to elicit a less than advantageous outcome in the way of labor, environmental and political issues. Mauritius is one of many places where tourism has become a double-edged sword with the local people, inasmuch as it represents much-needed economic support while at the same time reflecting certain problems for the natives. Bibliography lists 16 sources.
Filename: TLCMauri.rtf

Micro Air Vehicles
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This 10 page paper examined Micro Air Vehicles; MAV’s, explaining what they are, how they can be used, such as by the military, and then focuses on the technology and the challenges of that were faced in bringing the concept into reality. The bibliography cites 7 sources.
Filename: TEMAVtec.rtf

Midwest Airlines (Overview and SWOT Analysis)
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This 5 page paper provides an overview of the airline and the problems it has faced. A full SWOT analysis is included. Bibliography lists 5 sources.
Filename: SA815Mid.rtf

Military Pilots and the Airline Industry
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The effect of reduction of military pilots on the airline industry is discussed in this 7 page paper. Suggestions are made to encourage qualified candidates to pursue careers through the private sector. Bibliography cites 5 sources.
Filename: Pilinfd.wps

More People, More Tickets, More Money?—More Marketing!
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A 6 page paper discussing current issues in airline marketing. Because marketing is an especially integral part of the airline business, marketing professionals must have numerous areas of expertise. Bibliography lists five sources.
Filename: Airline.wps

New Airport Projects and Airport Expansions
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A 7 page paper which examines the new airport projects in the United States (Chicago), Portugal {Lisbon), and China (Guangzhou), and expansion projects in Australia (Adelaide), Canada (Toronto), Barbados, Egypt (Cairo), and Iraq (Mosul). Bibliography lists 7 sources.
Filename: TGairports.rtf

Northwest Airlines After September 11th
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This 5 page paper provides an overview of this struggling airline in the context of the terrorist attacks. A SWOT analysis is included. Recommendations are made. Bibliography lists 3 sources.
Filename: SA147NWA.rtf

Nuts!
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This 3 page paper is a report on the book "Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success" by Kevin and Jackie Freiberg. Bibliography lists 1 source.
Filename: HVNuts.rtf

Orbitz
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This 12 page paper examines the online travel agency Orbitz; take the staff by looking at the company background on composition and then undertakes analysis using Porter's five forces model to examine the company within its competitive environment. The use of technology within the company is also examined along with the ethical decision-making practices. The bibliography cites 14 sources.
Filename: TEorbitz.rtf

Passenger and Cargo Flights; Which are the Safest?
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This 5 page paper look at both passenger and cargo flights in the US to assess which have the highest proportional amount of accidents and which are the safest. The paper uses primary data from the National Transport Safety Board to present an accident profile of three passenger and three cargo companies and then analysis the data to assess the relative safety of the two segments of the aviation industry. The bibliography cites 5 sources.
Filename: TEpasscarg.rtf

Pegasus Air – A New Airline
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A 10 page paper that presents a plan for beginning a new airline. Topics include the type of aircraft to be used, beginning routes, motivating personnel, target market and services, code sharing and strengths of the company. Bibliography lists 9 sources.
Filename: PGnwarl.rtf