Book Review / Information Highway Not As Great As We Think...
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A 3 page review of Clifford Stoll's "Silicon Snake Oil : Second Thoughts On The Information Superhighway" in which the writer discusses Stoll's thoughts on the various social problems that an expanding Internet will present. Bibliography lists 2 supporting sources.
Filename: Silicons.wps

Branding and the Internet
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This 7 page paper discusses the following quote "A brand is a brand regardless of its environment. Therefore, there is no need for a new theory of branding for the online environment, but merely a different approach to executing the brand’s essence". The paper assesses this statement with reference to marketing theory and practice arguing that the traditional approach may have the required knowledge but that a different approach needs to be adopted, especially for international brands. The bibliography cites 11 sources.
Filename: TEintbranding.rtf

Brazil's IT Readiness
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This 3 page paper discusses the IT situation in Brazil and suggests that the country is ready for IT, though at a lower level than more technologically advanced countries. It is a good market for foreign investment. Bibliography lists 3 sources.
Filename: HVBrazIT.rtf

Bringing Active Directory to Riordan Manufacturing
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A 4 page continuation of an earlier proposal discussing implementing Active Directory at Riordan Manufacturing. The purpose here is to further develop the ideas of that proposal and to identify groups that will be used individually and nested with others. Bibliography lists 3 sources.
Filename: KSitActDirRior.rtf

Bringing E-commerce to Smyth Printing
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A 6 page paper discussing the planning process that Smyth Printing should undertake in preparation for designing and implementing an e-commerce addition to the business. The paper discusses system (whether manual or automated) analysis; identifying all that the company would want from an e-commerce application; and the most cost effective way of going about achieving its goals. Bibliography lists 4 sources.
Filename: KSitSmythPrint.rtf

Britain's Intended Communications Regulation
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A 12 page paper discussing the ecommerce aspect of a 2000 White Paper outlining Britain's intended comprehensive approach to the changing communications environment. Britain has arrived at a position from which the national government believes it can encourage the positive aspects of this change in the communications environment while limiting through regulation the associated negative influences. Though such overt intent initially raises the warning hackles of those opposed to bigger, more intrusive government, the British perspective as laid out in its recent statement soothes the fears of even the most jaded observer. Bibliography lists 8 sources.
Filename: KScommWhite.wps

Broadband Internet and Broadcasting:
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This 4 page paper examines the role of Broadband Internet and its increasing influence. This paper furthermore explores how this trend will impact the broadcasting industry now and in the future. Bibliography lists 3 sources.
Filename: GSBroadb.rtf

BUILDING A WEBSITE
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This 7-page paper focuses on the tools necessary to build a successful Website. Questions discussed include hiring personnel vs. outsourcing, charging to answer questions and how to market a Website. Bibliography lists 5 sources.
Filename: MTwebuil.rtf

BUILDING E-COMMERCE IN DIFFERING COUNTRIES
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This 3-page paper focuses on how an e-company based in the United States can build successful business relations in China, Germany and France. Under discussion are supply chain logistics and network capabilities. Bibliography lists 3 sources.
Filename: MTforecr.rtf

Business Plan for an Online Tobacco Shop
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An 8 page paper presenting a business plan for a retail tobacco operation conducting business solely online, including break-even, balance sheet and cash flow financials. The text portion of the plan discusses the inability of retailers limited by local operations to stock slower-moving, specialty items, using a management accounting approach to demonstrating Smoke Stop’s greater ability to profit from specialty items. This approach sets apart Smoke Stop from local retailers, giving it a niche in which to operate and lead. Bibliography lists 4 sources.
Filename: KSbusPlanTobacco.rtf

BUSINESS STRATEGIES FOR E-COMMERCE
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This 5-page paper consists of some business strategies for developing e-commerce initiatives. Topics include competitive advantage, B2B and B2C, international considerations, and legal considerations. Bibliography lists 5 sources.
Filename: MTbuseco.rtf

Business to Business E Marketing
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This 11 page paper considers the way in which businesses use e-commerce, how it developed and how it can be marketed to take advantage of the perceived efficiencies it can produce. Points raised are illustrated by reference to real companies. The bibliography sites 15 sources.
Filename: TEemark2.wps

Cadbury's and the IMPACT Programme
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This 8 page paper considers the inter-company collaborative IT programme called IMPACT and examines the purpose and role of the programme as well as how it has impacted in the Cadbury Schweppes Group subsidiary of CadburyTreborBassett. This is examined with a SWOT analysis. The bibliography cites 4 sources.
Filename: TEimpact.wps

Can UK Internet Service Providers Avoid Liability by Locating Servers in Third Countries?
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This 12 page paper (including an annotated bibliography) consider whether UKL internet providers would be able to avoid liability issues by locating servers outside the UK. The paper includes discussion on jurisdiction issues, compares the internet to newspapers and relevant cases and decision that indicates a changing perceptive by the UK courts since the case of Godfrey v Demon (1999). The bibliography cites 15 sources.
Filename: TEintlib.rtf

Case Study: Globix Corporation
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A 12 page paper. Globix provides managed Internet applications and infrastructure services to enterprises. This essay begins with an overview of the company, a description of products and services, selected financial information, industry structure and competition, marketing and customer value. While other Web hosting companies folded as a result of the dot.com collapse, Globix was able to restructure, reduce its debt and begin expanding again. Data included. 2 Tables included. Bibliography lists 12 sources. PGglbx.rtf
Filename: PGglbx.rtf

Case Study: Publius
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This 8 page paper discusses a computer program called "Publius"—and the ethical issues it raises. Specifically, it considers whether or not it is ethical to market Publius, knowing that it will make it easier for wrongdoers to hide their tracks. It also considers the ethical questions surrounding the release of this software, including whether the creators of Publius should be held responsible for any criminal acts that may be carried out and kept secret because of this new technology; whether AT&T is also liable; and whether governments should allow implementation of the system. The discussion uses the ethical theory of Utilitarianism to determine the answers. Bibliography lists 2 sources.
Filename: HVPubliu.rtf

Catatech Case Analysis
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A 3 page research paper that offers a hypothetical case study in which the writer proposes arguments to persuade the company's CEO for a greater Internet presence. The writer discusses obstacles and benefits of e-commerce. Bibliography lists 2 sources.
Filename: khcata.rtf