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Papers On General
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The Public Relations and Advertising Mix
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This 5 page report
discusses the fact that both public relations and advertising are
based on the idea that it is essential to get a particular
message to a specific public or publics regarding an unique
message. It is worth noting that in the past several decades
there have been repeated surveys by university groups, private
public relations operations or even the venerable Public
Relations Society of America (PRSA) that have demonstrated the
efficacy of a message that is transmitted through the processes
related to public communication or information sharing that have
demonstrated the value of editorial comment over paid advertising
in virtually any situation in which an organization has
information to share with the public. Bibliography lists 4
sources.
Filename: BWprad.rtf
The Public Relations Professional
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This 7 page paper addresses these issues: What is public relations and it was originally defined compared to how it is defined today; The elements of public relations; What does a PR professional do? The four major core roles of the PR professional; Who are the "publics"? What are the essential skills for success in this field? Bibliography lists 6 sources.
Filename: PGPRprf.rtf
The Relationship Between Power And Communication
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This 5 page paper discusses the relationship between power and communication in organizations. The essay begins with a description of a new employee who gained power quickly as a result of her communication expertise. The writer defines 'power' and explains that power is a component in all communication interactions. The writer also explains that a person with power communicates differently. Mention of Senge's interdependencies is included. bibliography lists 9 sources.
Filename: PGpwcm.rtf
The Relationship Between Verbal Language and Written Communication
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This 10 page paper takes a look at the relationship between verbal language and written communication and ability. Theories of language acquisition are discussed. Bibliography lists 7 sources.
Filename: SA246ver.rtf
The Relevance and of the Gutenberg Galaxy in the Electronic Age
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This 8 page paper considers McLuhan’s central thesis in the Gutenberg Galaxy and discusses whether it is relevant to
the current revolution in electronic publishing. The bibliography cites 5 sources.
Filename: TEgutgal.rtf
The Relevance of the Telephone in Society
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This 4 page paper looks at the invention of the telephone and how it has impacted society. Cellular technology is discussed. Bibliography lists 3 sources.
Filename: SA314tlp.rtf
The Role of Printed Media
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This 5 page paper answers four questions asked by the student, including, what is meant by printed material being an “amplification and reinforcement” of existing messages, how printed media influenced the concept of knowledge ilm in the Muslim world, the influences and role of the overlaps between printed media and the historical and cultural significance of printed material. The bibliography cites 2 sources.
Filename: TEprintm.rtf
The Role of the Communications Professional
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This 4 page paper examines the role of the communications professional, from journalism and marketing through to public relations (PR). The paper considers the responsibilities and tasks that have to be undertaken and how this may vary between different countries. The bibliography cites 4 sources.
Filename: TEcomprof.rtf
Theories of Human Communication and Cultural Diversity
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This 7 page paper provides an overview of theories on human communication as they can be applied to understanding varied perspectives and cultural views of immigrants. This paper considers the views of Stephen LittleJohn regarding the social construction of self and the ethogony process from an immigrant perspective. Bibliography lists 5 sources.
Filename: MHComMul.wps
Thinking Critically: A Simulation
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A 5 page critical thinking simulation in information analysis. The author suggests that the media, in particular, intentionally shapes the messages that we are delivered and that it is the job of the individual to distinguish between fact and misinformation. Bibliography lists 5 sources.
Filename: PPthink2.rtf
Third Generation Communications Technology
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This 16 page paper considers the new technology of 3G telecommunications. The writer considers the functionality of the system and the way that it will revolutionise communications. The paper considers the global situation, the attraction to both governments and commerce and the economic impact of the new technology. The bibliography cites 9 sources.
Filename: TE3genmb.wps
Time Warner, News Corporation, Vivendi
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This 26 page paper focuses on these three media conglomerates. Today's global media is dominated by eight or nine companies, which gives these companies significant influence and power in all aspects of the society, including politics. Four questions are explored: the breadth of the companies, their influence, the FCC's role in their growth, and where they obtain the news they report. Selected fiscal data are reported for these three plus two other media conglomerates to offer a comparison of revenues. Each corporation is then described, including the types of companies they own. The effects of media conglomerates are then reported and discussed. The writer comments on the role of the FCC in their growth and demonstrates a conflict of interest. Conclusions related to the four questions posed are then made. 1 Table is included. Bibliography lists 26 sources.
Filename: PGtmncv.rtf
Todd Gitlin's, "The Whole World is Watching: Mass Media in the Making and Unmaking of the New Left":
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This 3 page paper provides an examination of the basic assumptions of this book, by focusing on the antiwar demonstrations. Furthermore, this paper provides an evaluation of the book that highlights Gitlin's extensive education and expertise in this area. Bibliography lists 1 source.
Filename: GSGitlin.rtf
TV isn't violent enough
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A paper which looks critically at Oppenheim's study of media violence, and considers whether the hypothesis which he puts forward is valid in the light of other, more recent research into the impact of TV violence on the public in general, and young people in particular. Annotated bibliography with 5 sources.
Filename: JLoppen.rtf
Two Interviews
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This 5 page paper provides an overview of two interviews, one with a 98 year old woman and one with a 5 year old girl, who share their favorite childhood memories. Bibliography lists 1 source.
Filename: MHInterChEl.rtf
Two Recent Significant Innovations
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A 3 page paper which examines how the innovative cell phones, wireless email and ultra-wideband devices have changed the way we communicate. Bibliography lists 3 sources.
Filename: TGcommin.rtf
Two Speeches
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This 8 page paper provides an overview of two speeches that serve two distinctly different purposes. These speeches can be created into PowerPoint presentations. Bibliography lists 6 sources.
Filename: MHSpeech.rtf