American Airlines; A Strategic Proposal
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This 12 page paper examines a case supplied by the student on American Airlines, which looks at the hardship the company is facing in 2002. The paper outlines the current position, the problems and opportunities and then outlines strategies to increase revenue and cut costs that may bring the company back into profit. For each strategy there is a brief consideration of the cost.
Filename: TEameair.rtf

American Broadcasting Company (ABC) Inc.
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A 7 page paper that provides an analysis of ABC Inc. The writer provides a brief overview of the company's history, it was originally part of the NBC corporation, and the number of television networks, radio stations it owns and the number of affiliates. Topics discussed include: revenues, source of revenue, target market, branding, regulatory issues, programming, ratings, decision making, its struggle in the market and its recent successes. One of the conclusions the writer makes is that ABC does not have a clear brand identity. Data included. Bibliography lists 10 sources.
Filename: PGABC.rtf

American Business
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This 3 page paper touches on three aspects of business: the legal environment; the laws that regulate it; and the role it plays in society. Bibliography lists 11 sources.
Filename: HVAmBuss.rtf

American Companies Need To Stay In U.S.
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A 5 page paper that looks at the negative effects of companies either moving operations overseas or outsourcing to overseas companies. Statistics are provided for the steel industry and the apparel industry. 2 graphs Bibliography lists 4 sources.
Filename: PGnomov.wps

AMERICAN MEDICAL ASSOCIATION: AN ANALYSIS
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This 3-page paper is an analysis of the American Medical Association, and a comparison to its affiliate, the Texas Medical Association. Goals, missions and structure of both organizations are explained. Bibliography lists 3 sources.
Filename: MTamatma.rtf

American Red Cross - Komen Foundation
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A 4 page paper that reports and discusses some of the many alliances and partnerships the American Red Cross and the Susan G. Komen Breast Cancer Foundation have. Bibliography lists 10 sources.
Filename: PGrdckm.rtf

American Telephone and Telegraph
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This 6 page paper discusses AT&T: its history, mission, operating area, products, organizational structure, management, philosophy and leadership style. Bibliography lists 8 sources.
Filename: HVHstATT.rtf

An Analysis and Comparison of Articles on Marketing
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This 5 page paper compares two articles related to customer satisfaction. One looks at causes of satisfaction and the other discusses methodology for data collection and measurement. Bibliography lists 2 sources.
Filename: SA13Sats.wps

AN ANALYSIS OF CASUAL DINING
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This 7-page paper focuses on the casual dining segment of the food industry. In addition to SWOT and Five Forces Analyses, the paper discusses current macroeconomic trends in this industry segment. Bibliography lists 3 sources.
Filename: MTcasdin.rtf

AN ANALYSIS OF CHURCH & DWIGHT
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This 5-page paper is a business analysis of Church & Dwight, manufacturers of Arm & Hammer baking soda and other products. The paper discusses the industry (using the Five Forces analysis), performs a SWOT analysis on the company, examines strategies and financial ratios. Bibliography lists 1 source.
Filename: MTcdana.rtf

AN ANALYSIS OF SIC 5946
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This 7-page paper analyzes the photographic equipment and supplies industry, taking into account aspects such as life cycle and trends. Also included is a Porter Five Forces analysis about the industry. Bibliography lists 3 sources.
Filename: MTsic5946.rtf

AN ANALYSIS OF UNILEVER
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This 5-page paper offers a SWOT analysis of the multinational company Unilever. Also discussed are the effects of the CEO, Niall FitzGerald, on the company. Bibliography lists 3 sources.
Filename: MTunilev.rtf

AN ANALYSIS OF UNITED AIRLINES
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This 14-page paper provides an analysis of United Airlines within the framework of Michael Porter's Five Forces of competition. Also includes an analysis of the airline industry in general. Bibliography lists 5 sources.
Filename: MTualana.rtf

AN ANALYSIS ON CNN MONEYLINE
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This 6-page paper provides an analysis about a segment on CNN's Moneyline on the export of U.S. jobs. The paper analyzes this particular program, discusses literature pertaining to the topic, then determines if the program was biased. Bibliography lists 3 sources.
Filename: MTCNNmon.rtf

An Audience Development Programme
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This 9 page paper considers how audience development programmes reflect the theory of visitor studies. The paper uses the example of a museum site; the Wigan Pier Experience and explains the way in which audiences are attracted to the site and also places the development and promotion of the attraction terms of the political and social context as well as relating it to a range of relevant theories. The bibliography cites 11 sources.
Filename: TEwiganp.rtf

An Evaluation of Book Purchasing Web Sites
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This 3 page paper evaluates three book sites: Border's, Barnes & Noble and Powell's. The purchase of a set ot ten text books is utilized as an example. Prices are compared and ease of use of the sites are highlighted. Bibliography lists 3 sources.
Filename: SA410web.rtf

An Evaluation of Oligopolies in Modern America
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This 3 page paper examines two different industries--cigarette and auto manufacturers--to explore the nature of oligopoly. Pricing is a major component of this inquiry. Bibliography lists 6 sources.
Filename: SA621oli.rtf