Keller Williams Realty - SWOT Analysis
[ send me this paper ]
This 5 page paper presents a SWOT analysis of Keller Williams Realty, which is the fifth largest residential realty company in North America. The writer points out that although every company has weaknesses, any weakness with Keller Williams are just not observable. This company operates on the principles of ethics, values, integrity and mission. Bibliography lists 7 sources.
Filename: PGkwrlt.rtf

Knoxville Video: Business Plan Introduction
[ send me this paper ]
A 4 page introduction to a business plan for a video rental business in East Tennessee. Of course there is risk in every new business venture, but we believe that Knoxville Video has the potential of becoming an integral and valued part of the local community. The business will seek to provide services that the chains and grocery stores cannot, and to sponsor low- or no-cost events that positively contribute to the community while carrying the potential for increasing traffic through the store. Bibliography lists 2 sources.
Filename: KSbusPlVedKnoxI.rtf

Lee Iacocca And Chrysler - Case Study
[ send me this paper ]
This 7 page paper is an analysis of a Harvard Case Study that looks at Iacocca's legacy. The writer first provides an overview and synopsis of the case. The writer then comments on why other leaders said Iacocca was crazy, the position of the company in 1981, and the environmental factors that impacted Chrysler's performance between 1975 and 1983. The essay concludes with recommendations for the company. Bibliography lists 1 source.
Filename: PGiaco.rtf

Management Information Systems in the Rental Equipment Business
[ send me this paper ]
This 60 page paper provides an overview of the use of management information systems in a rental equipment business. This paper outlines an APA formatted study of this subject. Bibliography lists 25 sources.
Filename: MHFleet4.rtf

Managing Product Safety: The Ford Pinto Case Analysis
[ send me this paper ]
This is a 10 page analysis of the entitled Harvard case study. The Pinto debacle happened in the 1970s. This essay identifies the facts of the case, provides a legal analysis and an ethical analysis. Rawls' theories of due care, responsible person and moral justice are included in the discussion. The writer provides concluding remarks. Bibliography lists 7 sources.
Filename: PGpintoan.rtf

Marketing Grandma Tracy's Popcorn
[ send me this paper ]
A 22 page paper combining a business plan for a startup business with a marketing plan for the first several months of operation. Grandma Tracy’s Popcorn is a startup company that initially will sell popcorn balls made from a "secret recipe" which will become part of the marketing information given to consumers. The "secret" is a family recipe containing no preservatives of any kind. All the ingredients are those that can be found in any well-stocked kitchen, a fact that the company will stress in its marketing message. The paper includes discussion of the 4 Ps of marketing (product, price, place and promotion), as well as projected financials for the first six months of operation (balance sheet, breakeven analysis and cash flow analysis). Bibliography lists 4 sources.
Filename: KSmktgPopcorn.rtf

MARKETING OF PRIVATE COLLEGES
[ send me this paper ]
This 15-page paper focuses on why colleges should develop marketing plans and stragegies. Topics under discussion include SWOT and PEST analysis, as well as some recommendations for a ficitious college. Bibliography lists 19 sources.
Filename: MTcolmkt.rtf

Marketing Plan for a College Bookstore
[ send me this paper ]
This 12 page paper provides a marketing plan for a campus bookstore based on example survey results and research of industry trends. Several charts are provided. Bibliography lists 2 sources.
Filename: SA033MKT.rtf

MARKETING PLAN FOR A FITNESS CENTER IN ST. CHARLES, IL
[ send me this paper ]
This 8-page paper offers an example of a marketing plan for a fitness club in St. Charles, IL, a suburb of Chicago. Bibliography lists 6 sources.
Filename: MThealclub.rtf

Marketing Plan for a Golf Driving Range on Long Island
[ send me this paper ]
This 7 page paper provides a marketing plan for an individual who wants to establish a new driving range. The golf industry is discussed in depth. Demographic information is considered and a SWOT analysis is included. Bibliography lists 8 sources.
Filename: SA245glf.rtf

Marketing Plan for a New Remote Control
[ send me this paper ]
This 12 page paper is a marketing plan for a new type of remote control; a remote-controlled that be used for all types of products including audiovisual, kitchen equipment and even cars. The paper presents a brief description of the company, business mission, a situation analysis which looks at the industry and performs a SWOT analysis of the proposed new product and then identifies the target market and presents a marketing strategy. The bibliography cites 7 sources.
Filename: TEremotec.rtf

Marketing Plan for Alternative Beverage Product:
[ send me this paper ]
This 5 page paper presents a marketing plan for Coca-Cola to launch a new sparkling, flavored beverage product. This plan includes a SWAT analysis, market research, industry analysis, competitive analysis, target market information, and more. Bibliography lists 5 sources.
Filename: GSCocaco.rtf

Marketing Plan for an Independent Consulting Firm
[ send me this paper ]
7 pages in length. The business plan helps to envision strengths and weaknesses of your new business and to make appropriate changes where necessary. The market analysis will include the description of the target market, the industry trends and the competition. For instance, in the independent consulting business exactly who is the target market? These questions and strategies as well as others will be considered in the opening of a new firm in independent consulting. Bibliography lists 3 sources.
Filename: JGAmarcn.wps

MARKETING PLAN FOR CRAWFISH SEASONINGS
[ send me this paper ]
This 7-page paper is an example of a marketing plan for crawfish/seafood seasoning. Topics discussed include the 4 Ps, a SWOT analysis and a budget.
Filename: MTcrawfi.rtf

MARKETING PLAN FOR SMALL BUSINESS
[ send me this paper ]
This 20-page paper provides marketing and advertising ideas for an entrepreneurial small business. Topics under discussion include different kinds of advertising and promotion, as well as the importance of a marketing plan and targeting the market. Bibliography lists 10 sources.
Filename: MTsmbuma.rtf

MARKETING PLAN: CRG ASSOCIATES
[ send me this paper ]
This 5-page paper provides a sample marketing plan for real estate services company CRG Associates.
Filename: MTCRTmarpl.rtf

MARKETING PLAN: PALM, INC.
[ send me this paper ]
This 24-page report is a marketing report about Palm, Inc. the leader in the hand-held gadget industry. The report offers background on the company (and industry in general), a situational analysis, a SWOT and marketing analysis, and marketing mix suggestions. Bibliography lists 5 sources.
Filename: MTpalma.rtf