Branding at National Cotton Council and American Wool Council
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An 8 page paper discussing each of these organizations' approaches to branding. In terms of marketing their member producers' products, the National Cotton Council has a much clearer path to follow. Cotton has been produced in the US from the earliest days that British colonies were established in the South, the US is not a large lamb-eating nation as are the largest of the wool producers. Each of these organizations has had challenges in marketing member producers' products; the National Cotton Council has experienced the greatest level of success in branding. Bibliography lists 10 sources.
Filename: KSwoolCot.wps

Branding in Tourism
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This 3 page paper considers how branding may be used by tourist destinations. The paper looks at how this may be achieved and gives a short example of a branding strategy for a tourist attraction. The bibliography cites 8 sources.
Filename: TEbrndtr.rtf

Breathe Right Strips Case Study
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This 4 page paper looks at marketing case study supplied by the student. The case considers the way that CNS has marketed Breathe Right strips with the use of three stage marketing model. The paper outlines a problem the company is facing in terms of marketing, analyses the situation and makes recommendations concerning the way the company should change its’ marketing.
Filename: TEbreathe.rtf

British Airways' Marketing/a case study
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A 31 page research paper that focuses on the fortunes of British Airways, with particular emphasis on the period from 1995 to the present. The writer explores how marketing has contributed to BA's downward spiral, according to the principles put forth by marketing literature. Bibliography lists 19 sources.
Filename: khba.wps

British Gas Pricing Strategy
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This 9 page paper examines the pricing strategy for British Gas, looking at the different ways pricing is formulated and used, The paper then conducts a SWOT analysis to look at the strengths, weaknesses, opportunities and threats, and a PEST analysis considering the political, economic, social and technological influences. The bibliography cites 3 sources.
Filename: TEbritgas.rtf

British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf

Brother International(Case Study Analysis)
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This 10 page paper examines a case study submitted by a student. Suggestions are made on how to resolve problems and create a sustainable, well functioning company. Concepts such as management, vision and centralization are discussed. Bibliography lists 5 sources.
Filename: SA552Bro.rtf

Bulgarian Wine
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This 5 page paper considers the Bulgarian wine industry and seeks to discover if there is a potential for the industry to increase its market share in the UK. The writer considers the situation in Bulgaria, along with the recent changes as seen with companies such as Domaine Boyar, as well as the demand of the UK retail wine sector in order to ascertain if there is a potential match. The bibliography cites 10 sources.
Filename: TEbulwin.rtf

Bumble Bee Seafoods, Inc.
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A 5 page paper which discusses a problem within Bumble Bee Seafoods, Inc., as illustrated in a particular case study written by Peter R. Hennessy. The problem is discussed and then several solutions are offered up, analyzed, and then one particular solution is chosen. No additional sources cited.
Filename: RAbmblbee.wps

Burt’s Bees; Marketing Case Study
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This 19 page paper is based on a case study supplied by the student. Written in three parts the first part considers the importance of brand identity in integrated marketing three occasions. The second part of the paper applies the concepts of brand identity to the case study assuming the Burt's bees want to launch their products in the United Kingdom. The third part of the paper suggests a marketing strategy for the launch of the product. The bibliography cites 25 sources.
Filename: TEburtbee.rtf

Business & Marketing Article Reviews
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24 page long reviews of articles relevant to business and marketing with citations for each.
Filename: Articles.wps

Business Analysis For a Furniture Company
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This 10 page paper provides a business plan, SWOT analysis and application of Porter's Five Forces Model to a fictitious Furniture Company named XYZ. The outlook for the furniture industry is also explored. Recommendations are made. Bibliography lists 5 sources.
Filename: SA146XYZ.rtf

Business and Marketing in Thailand
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This 9 page paper is written in two parts. The first part considers Thailand as a destination for setting up a business and looks at how two products, a lap top computer priced at $500 and a male contraceptive device priced at $1 may be promoted. The second part of the paper outlines a negotiation strategy for setting up a strategic alliance and dealing with any disputes. The bibliography cites 6 sources.
Filename: TEmarthail.rtf

Business Prospects in the City of Philadelphia
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This 2 page paper provides a look at the demographics of Philadelphia. Is opening a business in the city a reasonable goal? Bibliography lists 5 sources.
Filename: SA324Ph.rtf

Buyers and Users of the X-box
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This 3 page paper describes, analyses and explains the behaviour of consumers buying and/or using Microsoft's Xbox with its' online gaming facilities and the motivation of the buyers and users and as well as the development of bonds between them due to a common brand consumption, The bibliography cites 4 sources.
Filename: TExboxm.rtf

Cadbury
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This 33 page marketing paper looks at the confectionary company Cadbury PLC. The writer looks at the industry and the company, discussing the history of the company and the way it competes in a highly competitive market, looking at marketing goals, strategies and tactics. The paper includes the use of a Porters Five Forces analysis and the examination of the way two competitors; Mars and Thornton's undertake their own marketing. The analysis also includes a SWOT analysis, a BCG Matrix and consideration of the different target markets. The paper ends with some suggested strategies to help the company attain its vision and increase revenues and profits. The bibliography cites 16 sources.
Filename: TECadbury.rtf

Callaway Golf Company: Case Analysis
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This is a 3 page paper which examines the history and current status of the marketing strategy for Callaway Golf Company. The bibliography has 3 sources.
Filename: JHCall.rtf