Bell Atlantic's Marketing Focus
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A 6 page paper discussing marketing possibilities for Bell Atlantic. The company controls nearly all of the local calls made between Maine and Virginia, and covers the area of the country that 25 percent of the nation's Fortune 500 companies call home. Its local areas also include the country's largest city and the nation's capital. Bell Atlantic only recently has entered the long distance market in New York State, and cellular service is its fastest-growing segment of business. Its focus of service and its very size positions it well for global presence in some of the countries of the world's big emerging markets. Bibliography lists 7 sources. Bell-Atl.wps
Filename: Bell-Atl.wps

Ben & Jerry's (Case Study Analysis)
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This 4 page paper examines a Harvard Business Review case study entitled "Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission Alive." Several questions, posed by a student, are answered. No additional sources cited.
Filename: SA536Ben.rtf

Ben & Jerry's: Preserving Mission and Brand Within Unilever. Harvard Business School (Case # 9-306-037). (Case Study Analysis)
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This 5 page paper provides an evaluation of the case. Bibliography lists 4 sources.
Filename: SA816BJ.rtf

Ben and Jerry’s Marketing
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This 5 page paper examines a marketing case study of Ben and Jerry’s supplied by the student. The paper looks a the target market, the way the company differentiates its’ products making them distinct from other premium ice cream companies such as Haagen Dazs, how this is communicated and which elements of the marketing message are most important to Ben and Jerry’s. The bibliography cites 1 source.
Filename: TEbenjerry.rtf

Best Buy (Marketing Case Study)
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This 8 page paper examines print and Internet advertising as it hones in on various marketing segments. Best Buy advertising is discussed as it emerged in the 1990s and today, as it appears to target those who want excellent pricing, no matter what their age. An abstract is included. Bibliography lists 5 sources.
Filename: SA525B.rtf

Blockbuster Video SWOT Analysis
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This 4 page paper examines this company for strengths, weaknesses, opportunities and threats. This is a recent analysis that considers changes in the industry. Bibliography lists 4 sources.
Filename: SA641B.rtf

Bloomingdale's and Production
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A 6 page paper looking at some of the ways Bloomingdale's can effectively increase the chain's production. The department store segment of the retail industry has been in decline for more than 20 years, and any chain hoping not only to survive but also flourish must operate the company with a slant that no one else has. Consumers' complaints have centered around lack of service, and Bloomingdale's is beginning to address that problem. They also have a lucrative private-label sales segment that no other chain can claim and that they are planning to expand. Bibliography lists 7 sources.
Filename: Bloomies.wps

BMW "Newness" and the Product Life Cycle (Case Study Analysis)
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This 4 page case study analysis focuses on the product life cycle. No bibliography.
Filename: SA748BMW.rtf

BMW, THE MINI AND COMMUNICATION
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This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.
Filename: MTbmwmin.rtf

Boeing; A Case Study;
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This 5 page paper undertakes an evaluation of Boeing since the appointment of Alan Mulally as President. The paper comprises of a SWOT analysis, an evaluation of current goals and culture and than makes recommendations on future strategy. The bibliography cites 4 sources.
Filename: TEboeing.wps

BOH; Market Analysis
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This 18 page paper analyses the marketing positions and strategies of the Malaysian tea company BOH in the tea market in Malaysia. The paper examines the tea market in the country, looks at the company background and then, tying together marketing theory and the practice of BOH examines how BOH is approaching the armlet and maintaining its leader position. The bibliography cites 20 sources.
Filename: TEbohtea.rtf

Bon Appetit Food Management Company
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This 4 page paper provides an overview of the firm from its inception through the present. What the company does, its goals and vision are explored. Bibliography lists 3 sources.
Filename: SA503Bon .rtf

Bonne, Bridges, Mueller, O'Keefe & Nichols (SWOT Analysis)
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This 5 page paper examines this law firm with the use of a SWOT Analysis. Attention is paid to workplace practices. Bibliography lists 3 sources.
Filename: SA807BB.rtf

Book Review / How To Increase Sales
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1 page review of a book appropriately-named "How to Increase Sales" by Matthew J. Fishman. The writer briefly describes the importance of customer empathy, effective sales motivation technique, and self-confidence. No other sources used.
Filename: Salebook.wps

Boston Beer Company: Samuel Adams
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A 5 page paper examining Boston Beer Company's market position. It is the leading company in the craft beer market, but Anheuser-Busch wants some of leader's Boston Beer market share for its Michelob brand. The paper includes an industry analysis using Porter's Five Forces and a SWOT analysis. Bibliography lists 7 sources.
Filename: KSBstnBeer.wps

BRAND CREATION: SLENDERTONE
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This 15-page paper deals with marketing plans and suggestions to move Slendertone (an Irish company) into a world-class brand. This is based on a case study prepared by Michael J. Murphy.
Filename: MTsleton.rtf

Brand Strategies; Promoting Reebok in the International Market
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The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is promoted in the international markets. He paper starts by looking at the theories concerning the way brand strategy may be determined and then applies this to Reebok, considering the place in the market and the way it competes with major competitor Nike. The bibliography cites 8 sources.
Filename: TErebbrand.rtf