Article Review / Sales Achievement
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1 page review of a Sales & Marketing Management article entitled "Ensuring Excellent Selling," in which the author discusses the habits and techniques of Sales Force award winners. No Bibliography.
Filename: Salesart.wps

Assessing a Marketing Campaign
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In 2005 the UK Conservative party launched part of there political campaign as an attack on the government management of the health service. This 3 page paper assesses the marketing communications campaign, identifying the likely marketing communications objectives for the campaign and discussing how these objectives may be evaluated. The bibliography cites 2 sources
Filename: TEmarcons.rtf

Assessing Five Coffee House Websites
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This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they communicate and if they facilitate bilateral communication. The chains looked at are Dunkin Donuts, Starbucks, Caribou Coffee, Stumptown Coffee And Intelligentsia Coffee.
Filename: TEcoffweb.rtf

AT&T WIRELESS AND SWOT
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This 3-page paper offers a SWOT analysis for AT&T Wireless. Also included is a SWOT matrix on the company. Bibliography lists 2 sources.
Filename: MTattwir.rtf

AtHoc: Dealing With Disruption: Harvard Business School Case Study (9-806-073) Analysis
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This 3 page paper provides a general analysis. No other sources are cited.
Filename: SA810HBS.rtf

Avis
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This 7 page paper examines how Avis has managed to gain and sustain such high level of customer loyalty in a competitive environment. The paper considers the marketing and position of the company with sections that individual considers customers, collaborators, competitors, co-workers, marketing strategy and customer relationship management. The bibliography cites 10 sources.
Filename: TEavis02.rtf

AVON ANALYSIS
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This 7-page paper is an analysis of Avon Products, Inc. based on a case study. The analysis includes the issues Avon has faced, the industry in which it operates, strengths, weaknesses, opportunities and threats, Avon's financial situation and distribution strategies used.
Filename: MTavonan.rtf

Avon Network Marketing
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This 8 page paper is made up of a PowerPoint presentation and notes to accompany the slides. The presentation examines the way in which Avon use network marketing, the advantages of this type of operations and challenges that the company faces to the networking strategy. The bibliography cites 6 sources.
Filename: TEavonnet.rtf

Avon Product's Inc. (Case Study Analysis)
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This 5 page paper examines Avon Products, Inc. around the time of 2000 when a new leader came on board. Was her grand strategy sound? This paper supports the idea that Avon should not have entered the retail market. Both sides of the issue are discussed. Bibliography lists 4 sources.
Filename: SA604Avn.rtf

Bair Hugger Case Study; Setting a Price
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This 11 page paper considers the 'Bair Hugger' a device to help prevent post operative patients suffering from hypothermia. The paper looks at this from a business perceptive, considering the current market for the goods and then looks at a variety of impacts on the price. The bibliography cites 6 sources.
Filename: TEbairhug1.rtf

Bank of Scotland
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This 5 page paper examines the strategy of the Bank of Scotland, now part of the Halifax Bank of Scotland group (HBOS). The paper looks at how the bank chooses to compete, what segment of the market is targeted and how, the impact of macro some macro factors and the importance f elements such as price and promotion in the strategy. The bibliography cites 4 sources.
Filename: TEbanksc.rtf

Bartech's Mini-bars
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This 11 page paper looks at the company called Bartech. Specifications for its mini-bar are relayed. The value of having these in hotels is also contemplated. Bibliography lists 3 sources.
Filename: SA615bar.rtf

BASIC SOFTWARE: A CASE STUDY
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This 7-page paper focuses on a case study about Basic Software, a Hong Kong-based company, and the negotiating relationships with its potential Nigerian partner.
Filename: MTbasstu.rtf

Batesville Casket's World Wide Web Site (Case Study Analysis)
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This 4 page paper examines this case study that looks at the funeral business. How the funeral business and the Internet merge is at the crux of this case. Recommendations are made. Bibliography lists 3 sources.
Filename: SA546fun.rtf

Bateville Athletic Shoe Company (Case Study)
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This 5 page paper takes a look at a fictitious case study, submitted by a student, and creates a logo and mission statement. Strategic planning is a large part of this analysis that looks at the goals and vision of this American firm that has a desire to do business in Latin America. No bibliography.
Filename: SA238BAS.rtf

BCG and GE Analysis of Snapple Immediately Prior to Its’ Acquisition by Quaker
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This 4 page paper examined Snapple and its products in the year 1992/3 immediately before the company was bought by Quaker looking at the structure of the product base according to the Boston Consulting Group matrix and then by the GE Matrix. The bibliography cites 6 sources.
Filename: TEsnapple.rtf

Beam Research Analysis
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This 6 page paper is based on data supplied by the student. The paper examines the results of market research that has been undertaken by a recruitment company in order to assess what the job seekers clients want and how they are using the web site. The information is used to make marketing recommendations. The bibliography cites 2 sources.
Filename: TEbeamres.rtf