Dell Computer And Distribution
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A 5 page paper. Dell Computer was the first PC manufacturer to utilize direct sales channels - from manufacturer to end user with no 'middle-men.' It revolutionized the way computer companies do business. This paper discusses this practice, including the revenue Dell realizes from just their Internet sales channel. Bibliography lists 5 sources.
Filename: PGdell3.wps

Dell Computer Corporation
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This 9 page paper offers an overview of Dell Computer Company. Discussion includes a brief description/history of the company, the marketing mix using the 4Cs (an update of the 4Ps), market share of PCs and servers in the U.S. and international markets, as compared to several competitors, factors of their competitive advantage, and worldwide operations. Bibliography lists 12 sources.
Filename: PGdell5.rtf

Dell Computer Corporation - Getting Products To Market
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An 8 page paper. Dell has taken the lead in terms of market share in both the U.S. and the world. One of the factors involved in this success is their attention to customer service. Another is getting new products to market quickly. This paper discusses the issue of time to market. Bibliography lists 8 sources.
Filename: PGdellmark.rtf

Dell Computer Corporation – Challenge
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A 7 page paper. Dell continues to gain a larger market share across the world. In this paper, the writer uses information sent from the student in addition to other sources. A short background of the Dell Computer is provided, including a SWOT. The writer then outlines a challenge facing the company, expanding into an Asian country, and makes recommendations for doing so. Bibliography lists 7 sources.
Filename: PGdelchn.rtf

DELL INC. – A MARKETING ANALYSIS
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This 6-page paper provides an overview of Dell Inc., as well as a SWOT analysis of the company and its competitors. Bibliography lists 6 sources.
Filename: MTdellswot.rtf

Dell's E-Commerce Strategy
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This 6 page paper provides an overview of Dell's E-Commerce strategy which focuses on technology, marketing, branding and customer service. Dell's success since 1999 is highlighted. Bibliography lists 10 sources.
Filename: SA307Del.rtf

Demographic Characteristics of Zip Code 60614
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A 5 page paper consisting of speaker notes and Excel® charts used in an available PowerPoint® presentation. The presentation examines the demographics of Chicago's 60614 zip code, where 78% of the population has at least a 4-year college degree and median family income is nearly $132,000. The presentation and paper identify an MBA degree as being the most readily accepted within this zip code, and identifies five types of businesses that could be expected to do well in a strip mall within the zip code. Bibliography lists 4 sources.
Filename: KSmktgDemo60614.rtf

Denver looking For Workers
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(3 pp). Overall Colorado's rate of unemployment as of August of this year (2000) was 2.7 percent; the corresponding figure for Denver over the same time period was 2.3 percent. With employers along Denver's Front Range mountains scrambling to fill job vacancies, senior citizens, teenagers and people previously considered unemployable have become sought-after commodities. Virtually everyone who wants a job has one: Colorado's unemployment rate was 2.3 percent in June, the second-lowest in the country. The jobless rate rose to 2.7 percent in July, but remains at historically low levels. Bibliography lists 4 sources.
Filename: BBdnvemR.doc

Designing a Marketing Audit
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A 6 page paper designing an extensive marketing audit for an existing company. The audit includes items such as market research; best-customer profile; review of marketing materials; examination of product pricing structure; and review of distribution channels, among other investigations. Overall, this extensive marketing audit will provide benchmark information for future audits. The initial effort will require nearly six months to complete, but it will lay a foundation for future audits that will require much less time and labor. Bibliography lists 4 sources.
Filename: KSmktgAudit.rtf

Designing A Pop-Up Ad For Dell Computer
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In this 12 page paper, the writer was asked to focus on Dell using a pop-up ad on the Internet. The writer begins by describing the intrusiveness of pop-up ads. This theme carries through the paper. The essay includes the objectives of the ad, expected results, costs of Internet advertising, where to place the ad, checking results and adjusting the ad and several other issues. Bibliography lists 7 sources.
Filename: PGdlppup.rtf

Designing an Advertisement
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This 10 page paper looks at how a advertising message can be converted into an advertisement. Using Absolut Vodka as an example, the paper designs a full television advertisement and then shows how this is designed to maximise impact in terms advertising theory. The bibliography cites 10 sources.
Filename: TEaddesign.rtf

Designing Market Research
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This 4 page paper answers two marketing questions. The first considers which types of market research may be best for estimating the demand for a magazine targeted at healthcare professionals. The second considers the development of a new product and how this may be researched and the potential problems, such as loss of competitive advantage and accessing the decision makers.
Filename: TEdesmkr.rtf

Developing A New Branding Strategy for A Fashion Firm
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This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.
Filename: TEfashbrand.rtf

Developing a New Product Line for a Supermarket
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This 12 page paper examines how a new product line for a supermarket may be identified and then launched, The paper, using Asda, a UK supermarket chain owned by Wal-Mart, may under take this. The process begins with considering the position of the company, their target market and who their customers are. A SWOT analysis is used to examines the current situation, this along with examination of their market position leads to the advice that life insurance may be a logical brand extensions. The issues of brand extension are also covered and a PEST analysis is then conducted to test proposal before recommendations are made. The bibliography cites 10 sources.
Filename: TEasdanp.rtf

Developing a New Synthetic Motor Oil
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A 12 page “consultant’s report” to an oil company concerning developing a new synthetic motor oil. Synthetic motor oils have several advantages over conventional motor oils in terms of performance and longevity. Greater stability at high temperatures over time and enhanced starting ability in very cold weather are two of the advantages that synthetic motor oils offer consumers. Any company seeking to develop and market another synthetic motor oil likely should focus on the technical aspects of the product. The purpose here is to outline a plan and rationale for developing and marketing a new, high-performance synthetic motor oil. Bibliography lists 8 sources.
Filename: KSmktgMotOil.rtf

Developing an Integrated Marketing Campaign for Privatization
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This 5 page paper considers the importance of developing an integrated marketing and communication campaign when undertaking a privatisation of a utility in a developing country, and how similar campaigns have been achieved. The bibliography cites 5 sources.
Filename: TEprivma.rtf

Devising a New Budget
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An 8 page paper devising a new budget for the dietary department at Arbor Hospital. The budget proposes raises for staff, equipment upgrades, reimbursement for patient meals and the introduction of national-chain kiosks in the hospital cafeteria. The paper considers outsourcing the food service function but rejects it for at least the next fiscal year. Includes 2 tables. Bibliography lists 3 sources.
Filename: KSmgmtBudHosp.rtf