Customer Satisfaction In Service
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A 6 page paper discussing current views of ways to enhance customer satisfaction in service applications. Service has been a larger contributor to the overall economy for several years, and the trend is only growing. Businesses spend millions on market research and inventive new ways to build new customers, but too many neglect their existing customers and allow them to be unhappy with the service they have received. Despite all the market research and consumer behavior research of recent times, perhaps the best route to increasing customer satisfaction is that paved by small merchants of a less sophisticated era, when there was no discussion of 'company policy' when a customer was unhappy, and the reasonable customer never, ever left unhappy with the solution Bibliography lists 15 sources.
Filename: Custsats.wps

Customer Satisfaction/Profitability v. Production & Quality
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A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/service quality. This relationship reveals why customer satisfaction has taken center-stage in the new economic paradigm. No longer is customer satisfaction a cursory consideration to profitability. Customer satisfaction, in many ways, is profitability. Bibliography lists 10 sources.
Filename: khcussat.rtf

Customer Satisfaction: Airlines
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A 10 page paper that investigates customer satisfaction as related to airlines. Formal complaints to the Department of Transportation have increased so much that both this agency and Congress are considering additional laws and regulations to protect the passenger. The essay discusses customer dissatisfaction and provides possible reasons for the lack of response from airlines. One airline, however, continuously receives high ratings. The reasons for this are discussed. Airline rankings are included as are examples. 1 table is included. Bibliography lists 8 sources.
Filename: PGair3.msw

Customer Service Scripts
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A 4 page paper discussing the need for superlative service for customers, whether those customers are internal or external. The paper provides a discussion and a script for one external and one internal customer. Bibliography lists 4 sources.
Filename: KSmktgIntCust.rtf

Customer Services in Different Industries
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This 7 page paper looks at the way in which customer services requirements vary between different industries and product types. Using the examples of a refrigeration company making single units to order, a lawnmower manufacturer with a range of twenty products and a mass manufacturer of food products the paper discusses the different customer service requirements before identifying suitable distribution strategies for each example. The bibliography cites nine sources.
Filename: TEcustind.rtf

Customer Survey: “Library Without Walls”
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A 6 page proposal for a study designed to gain insight into customers’ views of the digital options available to them and the degree to which they use those options. The public library long has been a site offering Internet access to those who do not have other means of access available to them. Diminishing that role of the public library may affect the degree to which the library serves the local area. The paper includes a 12-item customer survey. Bibliography lists 5 sources.
Filename: KSlibCustSurv.rtf

Customer Value
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This 7 page paper looks at how a company can enhance its operations by considering what customers value and using this data to maximise resources. The paper considers aspects such as competitive advantage and how it may be obtained, the use of market data and positioning of products or services and measuring customer satisfaction. The bibliography cites 1 sources.
Filename: TEcustval.rtf

CUSTOMERS AND BRAND RELATIONSHIPS
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This 3-page paper examines the concept of brand loyalty as it applies to cell phones (Sprint) and movies (Disney). Bibliography lists 3 sources.
Filename: MTbrandrel.rtf

CUSTOMERS AND RELATIONSHIPS WITH BRANDS
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This 3-page paper discusses if customers form relationships with brands, products or services. Bibliography lists 5 sources.
Filename: MTcusbrare.rtf

DAD'S PET CARE COMPANY
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This 16-page paper discusses a marketing case study for Dad's Pet Care, a pet food company that is regional and family owned. Topics discussed include branding, marketing, the target market and media placement. Bibliography lists 5 sources.
Filename: MTdadpec.rtf

DARDEN RESTAURANTS
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This 15-page paper is an overview of Darden Restaurants, which owns Red Lobster and Olive Garden (among other chains) in the U.S. and Canada. The main thrust of the paper involves employee practices at Darden, as well as their customer service and marketing philosophies. Bibliography lists 11 sources.
Filename: MTdarden.rtf

Data Collection for PiggyBank
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A 3 page paper discussing issues associated with gaining insight into preferences of customers of a retail bank. There are a number of means of gaining information about customers and how they behave, which indicates what they want. A more direct approach is to ask customers what they want. This can be accomplished in a variety of ways, including interviews, online surveys and document review. Bibliography lists 6 sources.
Filename: KSresDataCol.rtf

Dealing with Consumer Shifts
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A 5 page paper discussing cola manufacturers' focus on bottled water as a product they can move along the product life cycle curve as dark, sugary colas continue to decline. Some marketers in the past have believed that consumers will buy anything they choose to place before us; astute marketers have come to understand that such is not the case. Consumers do need time to accept a new product, however, such as was the case with bottled water. Bibliography lists 2 sources.
Filename: KSmktgSftDrnk2.rtf

Defining Marketing
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A 5 page paper discussing the marketing mix – the four Ps – and using those items to define marketing as the process of identifying a target market and then meeting the needs of that market through price, product, distribution and promotion. The goal should be to provide consumers with what they want, where they want to buy it and at a price they want to pay, or at least not object to strongly enough to turn them away from their purchase decisions. Bibliography lists 3 sources.
Filename: KSmktgDefine.rtf

Defining Public Relations
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A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of America (PRSA); a marketer; and an individual. Public relations associated not with product sales but with the promotion of an individual, organization or cause still uses the same techniques. Bibliography lists 3 sources.
Filename: KSmktgPR1.rtf

Defining Public Relations
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This 4 page paper looks at 3 definitions of public relations, considers why and how they are different and discusses the way they reflect the concept and practice of PR. The bibliography cites 5 sources.
Filename: TEPRdefn.rtf

DEFINITIONS OF MARKETING
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This 3-page paper focuses on different definitions of marketing, and provides examples of each. Bibliography lists 2 sources.
Filename: MTmaredefi.rtf