Channel Development and Pricing
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A 2 page paper discussing the results of a marketing simulation, one focusing on pricing and profitability of computers and printers in England. The simulation requires accounting for both profitability and unit sales. Bibliography lists 2 sources.
Filename: KSmktgSim3a.rtf

CHANNEL MARKETING ESSAY QUESTIONS
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This 3-page paper focuses on the concept of channel marketing as essay questions are answered. The questions posed include the difference between conflict and competition in channel marketing and channel management issues associated with economic conditions such as inflation, recession and deflation. Bibliography lists 1 source.
Filename: MTchamar.rtf

Chicken's Compatibility with Pizza
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A 10 page paper discussing the decision to adopt Buffalo wings as a standard menu item among pizza chains. Following continuous and sustained growth throughout the 1970s and 1980s, the pizza industry suffered flat growth and even pockets of decline in the early 1990s. Aging baby boomers, health concerns with high-fat foods and likely a measure of boredom with pizza have all contributed to the decline. Pizza makers of all sizes are searching for alternatives. Most have expanded their pizza choices, and many have settled on chicken wings as a workable add-on item. Includes 2 tables. Bibliography lists 7 sources.
Filename: KSpizzChic.wps

Children And Youth As Consumers
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This 15 page paper begins by providing data about the population of children in the U.S., divided into age groups. The paper then discusses the astounding buying power of children under the age of 18, both in terms of direct purchases and in terms of influencing parents' purchases. Data are then reported regarding the types of purchases children make. Following these data is a comprehensive discussion of the consumer socialization process as it relates to youngsters. This discussion inherently includes cognitive and social developmental processes and the identification of three specific types of consumer segments in which children are categorized. At the end of this section, the writer comments about how marketers use children to influence their parents' purchasing decisions as well as their own direct purchases. Bibliography cites 15 sources.
Filename: PGchlcon.rtf

China; Marketing Media
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Marketing in China is a growing industry. This 3 page paper looks at the positive aspects and negative aspects of media advertising industry in China. The paper includes a consideration of free postcard advertising. The bibliography cites 2 sources.
Filename: TEmedchina.rtf

Choosing a Promotion for Piggy Bank
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A 3 page paper discussing the focus of a promotion offering cash back on credit card purchases made with a Piggy Bank credit card. Choices are to offer incentives at traditional retailers or limit the incentives to online sales. The paper recommends choosing traditional retail because its growth is slower and more predictable, allowing the bank to enter the promotion with a better sense of what the total cost will be. A 9-slide PowerPoint presentation is available. Bibliography lists 5 sources.
Filename: KSmgRetIncenPig.rtf

Choosing a Site for the H Car
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A 7 page paper selecting an international site for launching an environmentally-friendly car model. General Motors Holden, Australia (GMH) has developed a hydrogen-powered car (the H car), and originally intended to market it first in Australia. The managing director has requested that the marketing director identify a foreign country that appears to be attractive as an alternate launch site. The country identified as being one of the most favorable sites is South Korea. Selection was made from a regional bloc of nine Asian and Southeast Asian nations including both mature and developing economies. Final selection was made on the basis of political stability, per capital income and interest in environmental issues. Bibliography lists 7 sources.
Filename: KSintlBizCtrySel.rtf

Choosing the Best Media
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This 3 page paper determines and evaluates the key elements that a Media Planner would have to consider when faced with the task of selecting primary and secondary media for the launch of a new city health and fitness club. The bibliography cites 2 sources.
Filename: TEmedchoice.rtf

Cinnabon; Competitive Analysis
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This 8 page paper examines Cinnabon and performs a strategic external analysis of the company in the wider environment. Using Porters Five Forces model as a framework to look at factors such as market attractiveness, major trends, value delivery systems as well as a customer and competitor analysis. The bibliography cites 9 sources.
Filename: TEcinnabon.rtf

CLASSIC AIRLINES -- AN EXERCISE IN BENCHMARKS
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This 3-page paper provides an explanation of the airline industry and CRM. Bibliography lists 6 sources.
Filename: MTmtclassirl.rtf

Coca-Cola Marketing Strategies
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A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
Filename: PGcokemk.rtf

Coca-Cola Strategic Situation
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A 6 page paper providing analysis of Coca-Cola according to Porter's five forces, competitive analysis and SWOT analysis. The company's focus has been selling product, but it may have finally learned the necessity of selling the customer. In the end, it will make little difference what Coca-Cola wants to be or wants to provide to its market. Coca-Cola has not yet evolved past the mid-1990s; bringing it into the present will be among new CEO E. Neville Isdell's greatest challenges. Bibliography lists 8 sources.
Filename: KScokeSWOT.rtf

Coca-Cola: International Marketing Strategy Shift
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A 20 page paper discussing the shift in Coke’s marketing perspective from a global view to one that is much more local in its approach. The company suffered massive setbacks in Europe when contamination in cans sold in Belgium and northern France sickened consumers. This is one reason for the shift away from the global focus, but there are others as well. The purpose here is to examine the shift from global to local focus, particularly as it applies to Coca-Cola France. Bibliography lists 18 sources.
Filename: KScokeIntFr.rtf

CoCo Jewelry Online
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A 7 page paper discussing site design and ease of use by customers in an e-commerce environment. The paper uses the site of http://www.cocostore.biz/ for evaluation of the site and recommendations for improvement. Bibliography lists 2 sources.
Filename: KSitCoCo.rtf

Coffee Culture and Consumerism
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This 15 page paper looks at coffee culture throughout the world and how it affects consumer behavior. Turkish coffee is highlighted. The history of coffee is also included as part of the study of coffee culture. Bibliography lists 8 sources.
Filename: SA108Cof.wps

Colgate and the Toothpaste Market in the US
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This 6 page paper examines the developments and use of technology by Colgate Palmolive in the toothpaste market in the United States. This is placed in the context of the larger toothpaste and oral hygiene market looking at distribution and general market trends. The bibliography cites 6 sources.
Filename: TEtoothpastcol.rtf

Collecting and Using Marketing Data; The Case of Tesco
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This 4 page paper looks at a company that has shown great skills in the collection and use of market data. Tesco, a UK supermarket, has used its’ ability to collect and analysis market data to create a competitive advantages. This paper looks at how the data collection takes place and why the data collection has been so successful. The bibliography cites 2 sources.
Filename: TEmarktesco.rtf