Boots’ Place in the British Market
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A 16 page paper discussing the environment in which Britain’s Boots Company operates. An “everything” retailer, Boots offers a wide variety of disparate goods and services to the consumer in the United Kingdom. The paper assesses Boots’ position in its market through PESTEL analysis, examination of the retail sector of the UK economy, internal analysis of the company and the uncommon use the company makes of its loyalty card plan. Bibliography lists 15 sources.
Filename: KSmgmtBootsUK.rtf

Bowflex’s Marketing Mix
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A 10 page paper discussing the marketing of the Bowflex exercise machine in terms of its marketing mix. Nautilus, manufacturer of Bowflex, is well respected in fitness equipment, but it keeps its name separate from Bowflex through most of its promotion of the product. The paper discusses the marketing environment and the marketing mix, assessing the “3 Cs” (company, competition, consumers) and the “4 Ps” of marketing to recommend that Nautilus could seek to expand its distribution channel without entering into direct competition with its retailers. Bibliography lists 8 sources.
Filename: KSmktgBowflex4Ps.rtf

Brand Equity Marketing
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A 12 page paper that discusses the importance of brand names, brand loyalty, brand equity and brand asset marketing. Examples of the value of brand equity are provided. Creating global brand equity is also discussed with an emphasis on Japan, considering cultural differences. Bibliography lists 10 sources.
Filename: PGbrandequity.wps

Brand Loyalty
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This 6 page research paper discusses factors involved in creating brand loyalty. What is it and how do companies get it? Factors discussed include brand equity, brand value and brand asset management, including the steps necessary in the managing of brand assets. Bibliography lists 5 sources.
Filename: Brandloy.wps

Brand Loyalty
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A 6 page research paper that examines the problems of creating brand name recognition and loyalty in today's marketplace, where products are often similar with little to differentiate between them. The writer discusses branding within this environment. Bibliography lists 10 sources.
Filename: khbrloy.rtf

Brand Marketing To Children And Youth
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A 5 page paper that discusses the practice of marketing to children. There are good reasons companies target kids in their advertising. Children as young as 2 recognize brands and children influence their parents' purchases are just two of the reasons. This essay reports data regarding the buying power of children and youth and explains why young people have become such an important target market. Data included. Bibliography lists 5 sources.
Filename: PGmktkd.rtf

Brand Personality
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This 5 page paper examines the way people or personalities are sued as analogies for marketing brands. This paper considers why these analogies are used and looks at the advantages and disadvantages that may result from this strategy. Real life examples are given to illustrate points raised. The bibliography cites 6 sources.
Filename: TEbrndpr.rtf

Brand Personality and its’ Influence on Buyer Behaviour
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This 10 page paper considers the role and importance of brand personality or characteristics on the purchase decision by looking at the way brands may impact on buyer behaviour. The bibliography cites 15 sources.
Filename: TEbrandp.rtf

Branding
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This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding are formulated. The bibliography cites 19 sources.
Filename: TEBrandst.rtf

BRANDING AND MERRIL LYNCH
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This 4-page paper focuses on Merrill Lynch, Merrill Lynch Direct and comments about emotional branding (as put forward by marketing expert Marc Gobe). The paper discusses whether Merrill's online experiences have been successful, and how Gobe would rank Merrill's emotional branding impact. Bibliography lists 2 sources.
Filename: MTbramer.rtf

Branding and the Internet
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This 7 page paper discusses the following quote "A brand is a brand regardless of its environment. Therefore, there is no need for a new theory of branding for the online environment, but merely a different approach to executing the brand’s essence". The paper assesses this statement with reference to marketing theory and practice arguing that the traditional approach may have the required knowledge but that a different approach needs to be adopted, especially for international brands. The bibliography cites 11 sources.
Filename: TEintbranding.rtf

Branding Decisions at Sylvania
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A 5 page paper discussing how Sylvania.com has been able to use the six levels of meaning suggested by Kotler (1998) – attributes, benefits, values, culture, personality and user. Analysis of the six levels of meaning in conjunction with Sylvania’s website illustrates that the company likely is using all of the levels of meaning appropriate to the company and its business. Attempting to extend marketing effectiveness to all six levels of meaning no doubt would diminish the effectiveness of some, and negate the effectiveness of others. Bibliography lists 1 source.
Filename: KSmktgBranding.rtf

Branding in Tourism
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This 3 page paper considers how branding may be used by tourist destinations. The paper looks at how this may be achieved and gives a short example of a branding strategy for a tourist attraction. The bibliography cites 8 sources.
Filename: TEbrndtr.rtf

Branding Mac Computers
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This 14 page paper discusses what branding is and the importance of developing brands. The variables involved in creating a brand image are discussed. Passionate branding is explained, including the traits of passionate branding. The bulk of the paper describes how Apple developed the Mac brand, which is a passionate brand. Mac users are fiercely loyal. The message of the Mac brand and the variables involved are explained. Bibliography lists 9 sources.
Filename: PGmacbr.rtf

Branding Plan for WVLT-TV
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A 5 page paper discussing characteristics of the viewing area of this mid-market television station and ways that the station can increase its standing in the local area. Located in the foothills of the Smoky Mountains, WVLT is the perennial “also ran” in broadcast television in East Tennessee. It is a network (CBS) affiliate, but its local efforts fall short of those of the leading station in the market, the local NBC affiliate. The paper recommends that WVLT begin increasing community awareness of the station right away while simultaneously selecting a general theme as focus for greatly increased community involvement. No sources listed.
Filename: KSmktgWVLT.rtf

Branding Restaurants; The Advantages and Disadvantages
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This 6 page paper considers why restaurants are banded and the benefits that branding may bring. The negative aspects and results of branding are also considered. Examples are used to illustrate the points raised. The paper focuses on the UK, but many of the restaurant chains and examples used are known internationally. The bibliography cites 8 sources.
Filename: TErestur.wps

BRANDING – A REVIEW OF MARKETING ARTICLES
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This three page paper provides article reviews on two marketing-based articles, “The ownership effect in consumer responses to brand line stretches,” and "Using advertising alliances for new product introduction: Interactions between product complementarity and promotional strategies."
Filename: MTbrmaar.rtf