Aspects of International Marketing
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This 8 page paper looks at the cultural differences that marketing has to contend with. These may be to different cultural groups within a country or on an international basis. The paper focuses on the international aspects of cultural differences such as masculine and feminist cultures, moral values and also gives some case studies to demonstrate similarities and differences. The bibliography cites 9 sources.
Filename: TEculmar.wps

Aspects of Marketing
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This 9 page paper looks at different issues that need to be considered when looking at marketing. The paper outlines pricing strategy, buyer behaviour, branding, segmentation of the markets and product positioning. The bibliography cites 10 sources.
Filename: TEmaris2.rtf

Assessing a New Product at Reliance Communications
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A 5 page paper examining the wisdom of introducing a new communications device. The management of Reliance Communication, Ltd. needs to assess the wisdom of approving a budget for a new product. It has introduced several new products in recent years, but none has been commercially successful. The company needs to ensure that the current project has more than only a chance to succeed. The paper determines the break-even point of the project and makes recommendations as to how Reliance should proceed. Bibliography lists 1 source.
Filename: KSmktgProdIntroNPV.rtf

Assessing Boots’ Loyalty Card Effectiveness
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A 6 page paper proposing two methods to measure the success of Boots’ loyalty card program. Many stores and several types of retailers have tried loyalty cards at one time or another. They fell out of favor for a time, but some stores’ programs, such as those at Tesco and Boots, raise the quality of the program to the point that customers benefit from using the stores’ loyalty cards. Bibliography lists 5 sources.
Filename: KSmktLoyBoots.rtf

Assessing Characteristics Customers Want in a Supermarket
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This 3 page paper suggests a sample questionnaire to assess which supermarket characteristics are most important to the customers of a store. The paper then explains and justifies the questionnaire. The bibliography cites 1 source.
Filename: TEsupquest.rtf

Assessing Global Strategy at HSBC Bank
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A 20 page paper discussing the global banking industry as it is and as at least one bank is designing it to be. "The world's local bank" is the slogan of Britain's BSBC Bank. This is a marketing paper, evaluating HSBC's position in its industry, trends in the global market and suggesting steps that the bank can take to further differentiate it from its competitors while continuing to build on the concept of becoming "The world's local bank." Bibliography lists 18 sources. Includes 2 figures.
Filename: KSbankStrat.rtf

Assessing Markets; Saudi Arabia, Syria and Egypt
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This 15 page paper considers how markets may be assessed for the introduction of a new product and the information that will be required. The paper undertakes this by looking at the market conditions, such as population, social, cultural and economic conditions as well general infrastructure of these three countries. The bibliography cites 14 sources.
Filename: TEsaudim.rtf

Assessing OfficeMax's Website
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A 4 page paper assessing the structure and functionality of the main website of OfficeMax. The paper describes features and usefulness of the site. It also discusses supply chain and ethical issues. Bibliography lists 4 sources.
Filename: KSwebSanOffM.rtf

Assessing Product Life Cycle
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A 10 page paper discussing how a software publisher can track qualities of product versions and ensure that it gives the proper attention to the right things in future releases. The product is a sound one, but no doubt there will be alterations to it in the future. The ultimate key to product success lies in providing competent and relevant service to those customers that already have purchased it. Word of mouth advertising, whether positive or negative, still is the most effective means of promoting any product’s reputation. Bibliography lists 8 sources.
Filename: KSitProdLifCy.rtf

Assessing the Health and Beauty Market in China
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This 8 page paper considers the issues a western company may face if seeking to enter the Chinese market. The paper begins with an examination of general factors, such as economic, social and legal issues and then considers the industry factors. Industry factors indicate level of competition and the best way of entering the market. The bibliography cites 8 sources.
Filename: TEcoschn.rtf

Assessing the Optimum Level of Product Placement within a Film
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This 22 page paper presents a research methodology and some simulates results to assess the optimum level of product placement exposure in a film. The research is written for the benefit of a film maker and consists of an introduction, definition of the variables, statement of hypothesis, in depth methodology and simulated findings. The last 4 pages of the paper are a PowerPoint presentation of the paper. The bibliography cites 12 sources.
Filename: TEprodplace.rtf

Assessing The Value Of Human Resource Management
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A 6 page paper that begins by commenting about the importance of human capital. The writer discusses the high costs of turnover and hiring, providing ides related to calculating these costs. Suggestions are also made about calculating the return on investment of training. Formulas for calculating the ROI of employees; revenue per employee; profit per employees; labor costs as a percentage of revenue, and turnover rate percentage. The paper ends with a brief sample HR Balanced Scorecard. 1 Table included. Bibliography lists 4 sources.
Filename: PGhrmv2.rtf

AT&T Wireless’ Competition Landscape
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A 6 page paper providing an overview of the cellular telephone service industry from an AT&T Wireless perspective. The paper concludes that AT&T Wireless has other interests, and it appears that serving customers is not among them. With price competition about as narrow as it can get, the company needs to place greater attention on customer service and make it easier for new customers to choose AT&T Wireless as their cellular and wireless data provider. The company currently is third in market share in the US. The paper includes a strategic groups analysis of leading service providers in the US, Europe and Japan. Bibliography lists 15 sources.
Filename: KSmgmtATTcell.rtf

ATARI AND OPPORTUNITIES
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This 4-page paper covers the opportunities that are available to video game publisher Atari. Bibliography lists 4 sources.
Filename: MTataria.rtf

Aunt Jemima/Slave in a Box
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A 3 page book review that examines M.M. Manring's scholarly text Slave in a Box: the Strange Career of Aunt Jemima, which explores the history of this advertising icon and how its meaning has changed over the course of the last century. No additional sources cited.
Filename: khajem2.rtf

Australia's Auto Market
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A 3 page paper assessing Australia's automobile market in 2008. The purpose is to report to the marketing director of Mercedes Benz on recent trends. Leading companies currently are Toyota, GM Holden and Ford; Mitsubishi is exiting the country as Lexus is greatly increasing its presence. Bibliography lists 13 sources.
Filename: KSmktgAutoInAu.rtf

Auto Manufacturers and a Direct Sell Model
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5 pages in length. When considering the possibilities of the direct sell automobile, the buyer would go to the internet and order exactly what he or she wanted in an auto. The car would then be delivered to the buyer. This type transaction would no doubt save the buyer money, since twelve to fifteen percent of the cost of new autos is incurred in distribution costs. This paper will focus on two questions: First, whether this is a likely scenario, and second, what would be the recourse for an auto dealer. Bibliography lists 5 sources.
Filename: JGAdeldm.wps