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Papers On International Business
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BMW; A Research Proposal
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BMW have made several attempts at increasing their market share and appealing to a wider target market. Their attempts do not appear to have succeeded. This 10 page paper is a research proposal with the aim of identifying how and why BMW have been unable to attract new target markets. The paper presents research aims and objectives, a literature review, a methodology and a timescale for the research. The bibliography cites 6 sources.
Filename: TEBMWfail.rtf

Boeing 787 Project Supply Chain
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An 12 page paper. The first part of this paper is devoted to supply chain management, in general. The writer explains and discusses supply chains and supply chain management, including the JIT approach. Following the information and discussion on supply chain management, the essay continues to discuss this in terms of the aerospace industry, in general, and Boeing's 787 project, in particular. The writer makes recommendations for others who have large complex supply chains. The stimulus question is: whether or not Boeing's supply chain for the 787 project will become the normal way of establishing supply chains. Bibliography lists 15 sources.
Filename: PG787SCM.RTF

Boeing; A Multicultural Company
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This 36 page paper considers the way in which Boeing has been effected and influenced by the minorities, especially Asians, within the workforce. The way in which this has been dealt with and the impact can be seen through the company, form the culture to the practical application of education programmes, recruitment and promotional methods, and the benefits as well disadvantages to the company. The bibliography cites 28 sources.
Filename: TEasiabo.wps

BOH; Market Analysis
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This 18 page paper analyses the marketing positions and strategies of the Malaysian tea company BOH in the tea market in Malaysia. The paper examines the tea market in the country, looks at the company background and then, tying together marketing theory and the practice of BOH examines how BOH is approaching the armlet and maintaining its leader position. The bibliography cites 20 sources.
Filename: TEbohtea.rtf

Boo dot com
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A six page paper which looks at some of the reasons for the failure of Boo.com, and considers how many of its shortcomings were specifically related to issues of e-commerce. Bibliography lists 9 sources.
Filename: JLboo.rtf

Boosting Vietnam's Presence in the World Market
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A 10 page paper discussing Vietnam's grudging and slow but inexorable shift to a free-market economy. Vietnam remains communist and shares a border with China to the north. Though its leaders want to remain true to the communist ideology for which so many died, they are faced with the hard facts of the benefits of joining the emerging world economy. The paper examines the economy as it is and the possibilities of taking a globalization route similar to that of South Korea and Singapore: welcoming foreign investment, but according to strict rules set by the government. Singapore provides a model of how the government does not need to yield its ideology to foreign entities. It truly is possible for the government to remain in control of philosophy while allowing the people to enjoy prosperity. Bibliography lists 9 sources.
Filename: KSVietnam.wps

BP
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This 5 page paper considers the BP which has followed a policy of merger and acquisition as well as diversification in recent history. The paper assess the strategies, looks at how and why there were followed, argued that they were the right vision and assesses the best way to move forward into he future by keeping or changing the visions. The bibliography cites 4 sources.
Filename: TEbritpet.rtf

Brazil's Economic Infrastructure
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A 5 page paper discussing the ability of banking, transportation systems, telecommunications and electrical power to support further economic activity and growth in Brazil. Businesses contemplating entering any international market for the purposes of both producing and selling specific products within that market must first conditions as they exist in that country. The purpose here is to assess the strength of the economic infrastructure of Brazil and its ability to allow Tyco International Electronics to profitably operate within the country. The paper concludes that Tyco should have little or no difficulty if Brazil continues enhancing its existing economic infrastructure. Bibliography lists 8 sources.
Filename: KSbrazilTyco.rtf

Brazilian Manufacturing Requirements
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A 5 page paper discussing whether product or safety standards will prevent Tyco International Electronics from being able to operate profitably in Brazil. There is no reason that Tyco International should hesitate to enter the Brazilian market; there is no reason for it to be hesitant to place a manufacturing facility there. Government may have some broad guidelines required of the company, but none of those requirements will be of an oppressive nature not cognizant of business needs as well as those of the consumer. Bibliography lists 9 sources.
Filename: KSBraMfgReq.rtf

Brewery Group Denmark Case
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This 8 page paper examines The Brewery Group Denmark: Faxe, Ceres and Thor case study and answers three questions. The first looks at the ways the company has expanding, including the use of exporting, acquisition, joint venture and strategic alliance. The second acquisition considers how the company has chosen to compete using differentiation and first mover advantage. The last part of the paper considers the impact and importance of the company structure. The bibliography cites 6 sources.
Filename: TEBGDenk.rtf

Brewery Group Denmark; A Case Study
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This 8 page paper looks at a case study provided by the student and answers four questions regarding the strategy chosen by The Brewery Group Denmark (BGD) such as what strategies have been used, how, if they are sustainable the quality the leadership and the way the company should develop to remain competitive in the future. The bibliography cites 15 sources.
Filename: TEBrewGD.rtf

Brian Mulroney and the "Free Trade Deal"
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(8 pp). It is now about ten years after the fact, of the signing of The Free Trade Agreement between the United States and Canada. In the beginning the battle cry of the Conservative Party led by Brian Mulroney (1988), shouted, "Export or Die!" The other side of the aisle, led by Liberal leader John Turner,) called it a "dire threat" as well as "an open invitation to loot the nation's resources and its till of everything from our water to our culture, along with eviscerating medicare." This discussion will look at other positions developed by Mulroney's original push of the Free Trade Agreement, as well as projections for its future. Bibliography lists 5 sources.
Filename: BBcanFTA .doc

Bribery in International Business
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This 5 page paper looks at a case study provided by the student. An office in the fictional Latin American country of Latino has been undertaking business with the use of ‘bribes’ which are culturally acceptable in the country. The paper answers a series of questions regarding the ethical and legal nature of the payments made to facilitate or lubricate business, discussing when they are right and when they are wrong and from which country’s perspective the ethical judgement should be made. The bibliography cites 1 source.
Filename: TEbribe.rtf

Bringing Toys 'R' Us to Brazil
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16 page presentation on how to open up Toys 'R' Us in Brazil. Great for those studying international business related topics & issues. Lengthy appendices and comprehensive bibliography listed 9 sources.
Filename: Braziltoysrus.doc

British Airways
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When recession hit both the British and international economies at the end of the 1970s, British Airways ran into heavy losses. This 5 page paper looks at the way that the government and the management of the firm responded, how the strategies changed and were eventually aligned to market needs and the results of those strategies. The bibliography cites 3 sources.
Filename: TEBA1970.rtf

British Airways
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This 11 page paper is written in two –parts. The first part is an examination of the airline industry and how it has created change, this is outlined and then examined with the use of a PESST and a SWOT analysis. The second part of the paper looks at how British Airways has developed and adapted to competes in this changing environment. The Airlines strategy of differentiation and use of technology, supply chain management and innovation, to achieve efficiency and excellence included in this section. The bibliography cites 11 sources.
Filename: TEBritaw.rtf

British Airways and Ryanair
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This 8 page paper looks at two companies in the same industry and shows how the larger company may gain advantages acquiring the smaller company. The examples used in this paper are British Airways and Ryanair. The paper has an in-depth SWOT analysis of British Airways which is then use to assess how an acquisition of a low cost airline, such as Ryanair may add value to the company. The bibliography cites 10 sources.
Filename: TEbritryan.rtf


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