Understanding the Consumer Decision-Making Process
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This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer decision-making process to increase sales and the way consumer satisfaction influences marketing strategies. The bibliography cites 2 sources.
Filename: TEmarktcondec.rtf

United Parcel Service
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A 12 page paper that presents an analysis of UPS. The essay begins with a short overview of the history of UPS from its 1907 humble start as a messenger service in Seattle. A SWOT analysis is provided followed by a discussion and analysis of recent marketing campaigns. Some of the many specific advertisements and their target audiences are described. Future objectives are then proposed with an outline of a marketing plan for reaching those objectives. Bibliography lists 16 sources.
Filename: PGups5.rtf

Using Sporting Events as a Marketing Tool
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This 5 page paper looks at the marketing strategy of advertising at sporting events. There is a focus on the Super Bowl, but there are other sporting events noted. Several companies are discussed including Heineken, Sealy, Monster.com and Hotjobs.com. Bibliography lists 6 sources.
Filename: SA145spt.rtf

Value Added / Positive Aspects Of Advertising
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5 pages in length. The writer argues in favor of advertising's merit asserting that advertising offers much to the American people, including assisting them with the electoral process and other political information, and improving the economy by introducing them to products of which they would otherwise have no knowledge. In addition, advertising brings diversity to media, moving it beyond the realm of reporting. In fact, advertising is its own art form, which grows in sophistication as society becomes more sophisticated. The economic advantages of advertising are stressed. Bibliography lists 10 sources.
Filename: Adver.wps

Various Advertising for Cigarette Companies
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5 pages in length. Cigarette companies have been forced to change their campaign tactics because of federal rulings on where and how they may advertise their products. By relying on brand recognition, many cigarette companies are still able to advertise effectively without actually breaking any of the rulings that have been put in place against them. This paper delves into how they go about this and are able to maintain an effective advertising campaign. Bibliography lists 2 sources.
Filename: JGAmarlb.rtf

Verifying Advertising Claims/ Anti-smoking Campaigns
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A 6 page research paper that addresses the fact that claims are frequently made in advertising that have not been proven with empirical evidence. Relative to this, the writer examines an ad that has been featured in national anti-smoking campaigns relative to its efficacy and proposes a research study that could verify whether or not the ad is true. Bibliography lists 5 sources.
Filename: 00xsmoke.rtf

Vermont Teddy Bear Company
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After a shaky beginning, the Vermont Teddy Bear company is back on its feet and making strong inroads into its competitors’ businesses. As a result, it has become the industry leader in promoting itself and its products. This is no children’s bear company.
Filename: jvVmtTB.rtf

Vermont Teddy Bear Strategies For Growth
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A 3 page paper that focuses on the strategies this company has used for growth and suggests other steps to increase growth. Bibliography lists 5 sources.
Filename: PGvttdy.rtf

Viable Spokespersons In Advertisements
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8 pages. This is an interesting look at how the world of advertising makes the viewer believe that a product is used and approved by celebrities or well-known people in their ads. Consumers do tend to listen to a well-known personality recommend a product, not realizing all the while that the actor is just doing a job and getting paid to do it. Some of the more interesting strategies used in advertising are covered in this paper. Bibliography lists 10 sources.
Filename: JGAcelad.rtf

Virgin Atlantic Airways – Ten Years After Case Study
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This 9 page paper is a case study of Virgin Atlantic Airways as it passed its 10th birthday. The case was provided by the student. Topic headings include: problem analysis reflecting the challenges ahead and including a SWOT analysis; three alternative recommendations, with the pro's, con's and potential fiscal restrictions for each; an explanation of which of the three is most feasible; selection of best alternative and why that one is chosen as the best; and implementation, including resources needed, timeline and evaluation. 1 Table included. No Bibliography.
Filename: PGvrgn.rtf

Wal Mart and Its Electronic and Print Marketing
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This 4 page paper examines how Wal Mart markets itself. Print and electronic media are the focus of attention. Bibliography lists 4 sources.
Filename: SA740Wal.rtf

Wal-Mart and Pepsi: Two Case Studies
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A 6 page overview of the business history of these two companies. This paper emphasizes both the strengths and weaknesses of these companies and addresses specific questions regarding their performance and future potential. Bibliography lists 1 source.
Filename: PPbsStdys.rtf

What is a Good Advertisement?
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This 3 page paper examines what is needed for an advertisements to achieve its goals. The paper considers the need to get attention and communicate a message and argues the most important aspect is to ensure that the target audience can recall that message so that it will impact on their buying decisions. The bibliography cites 2 sources.
Filename: TEadgood.rtf

Why Brands Should Not Have History
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This 4 page paper considers why a brand with a long history, or the perception of a long history may not be as successful as a more up to date brand. The paper considers the role of the product or brand lifecycle and the impact historical association may have on a brand and the need for brand renewal. Examples are cited to illustrate the points raised. The bibliography cites 4 sources.
Filename: TEbrndhis.rtf

Why Print Advertising is Here to Stay
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This 3 page paper looks at the decline in print advertising but argues that the pictures will continue to resonate with audiences. Google is used as an example. Bibliography lists 3 sources.
Filename: SA608prn.rtf

William Lutz's "With These Words, I Can Sell You Anything" And George Orwell's "Politics And The English Language": Verbal Manipulation
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3 pages in length. Upon examining William Lutz's "With These Words, I Can Sell You Anything" and George Orwell's "Politics and the English Language," is becomes quite clear how people from all walks of life are equipped to manipulate words in order to achieve their objectives. Lutz focuses upon the advertising industry, while Orwell discusses the broad use of verbal adaptation within the political arena, with both clearly illustrating how what one hears is not always what the speaker has intended the listener to perceive. Bibliography lists 4 sources.
Filename: TLCLutzO.rtf

Williamson: Decoding Advertisements
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A paper which looks in detail at Williamson's theories of advertising, with reference to the influence of Althusser and Lacan on her work, and the part played by advertising in the construction of representation. Bibliography lists 7 sources.
Filename: JLadsstrc.rtf