The Effects of Advertising on Public Attitudes
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A 4 page paper which examines how advertising influences the public citing two examples (Microsoft Xbox and McDonald’s) and analyzing perceived effects, actual effects, whether or not subliminal messages have been expressed, and considers the legality and morality of advertising methods and if there should be limits placed upon them. Bibliography lists 4 sources.
Filename: TGgreatads.rtf

The Emergence Of Mass Advertising
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10 pages in length. The presence of consumerism, brought on by the coupling of industrialization and modernity, is credited with the onset of mass advertising. Considered to be the rumblings of a significant turning point in the history of mankind, the Industrial Revolution reflected a social fabric that was beginning to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed created a contemporary attitude toward consumption. As such, the public began spending money, causing various industries to take notice of such disposable income and look for ways to tap into this economic excess. Bibliography lists 7 sources.
Filename: TLCMassA.rtf

The Ethics of Using Sex to Sell Product to Men
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This 7 page paper looks at a few controversial ads which use women's bodies to sell product. The Coors' Silver Bullet ad, the Paris Hilton ad, and a few others are noted as offensive to some. Why companies should not objectify women to sell product to men is discussed. Bibliography lists 5 sources.
Filename: SA607adv.rtf

The Exploitation Of Women In Advertisments
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7 pages in length. The writer discusses the many ways that women are exploited in advertising. Bibliography lists 7 sources.
Filename: Expowo.wps

The Future of Graphic Arts
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This 10 page paper takes a look at what graphic arts might be like in the twenty-first century by first looking at its past. The changes which have been effected by technology are highlighted. The artist's role in the advertising industry is examined. Bibliography lists 10 sources.
Filename: SA027Art.rtf

The Future Of Television Advertising
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This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is being used for marketing purposes. Changes include technological advances and the increased number competing media channels. By looking at the way television advertising is used today and emerging patterns the paper discusses the ways television advertising is likely to emerge in the 21st century. The bibliography cites 25 sources.
Filename: TETFfuture.rtf

The Impact of Advertising
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5 pages in length. A treatise on the impact advertisers try to make sociologically and psychologically instead of actually marketing the product. The secrets behind the ads. Bibliography lists 4 sources.
Filename: JGAsecad.wps

The Impact of Global Branding in a Small Town
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This 3 page paper discusses the way in which global marketing may influence sales of a product within a small town market. The benefits of a single standardized strategy is discusses along with the potential benefits of a strategy customized to local markets and the need way a global brand may need to compete with local products. The bibliography cites 4 sources.
Filename: TEglomarST.rtf

The Importance of Branding
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This 4 page paper uses the company and product WD40 as a springboard for a discussion on branding. Family branding and single item branding are compared and contrasted. Bibliography lists 6 sources.
Filename: SA634bnd.rtf

The Importance of Branding and Strategic Advertising
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This 4 page paper evaluates strategic advertising and the importance of branding. Several examples are provided. Bibliography lists 10 sources.
Filename: SA412adv.rtf

The Importance of Research in Advertising
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This 11 page paper explores problems with pre-testing and outlines alternatives. The client/agency relationship is emphasized in the analysis of ordinary advertising practice. Bibliography lists 8 sources.
Filename: SA107Pre.wps

The Influence of Fashion Magazines throughout History on Consumer Society, Culture and their Status in the 1990s
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This is a 27 page paper discussing the influence of fashion magazines throughout history on consumer society, culture and their status in the 1990s. The history of the fashion industry in relation to cultural influences, consumerism and the projected images of women and men in today’s society has led to a great deal of research in the fields of sociology, psychology and economics. While fashion magazines have changed their format a great deal in the past century as today their pages contain over one third in advertisements, their content has also changed a great deal. Initially the focus of fashion magazines was women’s clothing and the models were portrayed as older elite women who replaced the dolls previously used. Although women models replaced the dolls, there was no emphasis on the body of the woman. Men did not appear in advertisements and no close-ups were taken of the models. The influence of the fashion magazine on the female consumer at the beginning of the 20th century reflected the expectations of society in regards to conservative or opulent looks depending on the decade. Today, fashion magazines tend to reflect the standards, or lack of standards, as now seen in the music and media industries. Models within fashions magazines, both men and women, are seen as the disturbingly images that continuously reflect not necessarily the expectations of society but the unreal and artificial world of the media. Studies in focus groups have found that most women and men feel that they can discern from the images presented in fashion magazines those images which are more “realistic” than others. In addition, it appears that in regards to consumer choice, fashion magazines are considered one of the less reliable sources available to consumers who prefer peer, family and local store recommendations over that of fashion magazines which appear as unreliable and unrealistic in regards to most situations and events. Bibliography lists 17 sources.
Filename: TJinmag1.rtf

The Influences of Advertising on the Behavior and Values of Children; A Research Proposal
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This 3 page paper is a research proposal to study the impact that advertising has on the behavior and values of children under the age of 8. The proposal gives an introduction, hypothesis, justification for the research briefly outlines a methodology. The bibliography cites 3 sources.
Filename: TEadchildren.rtf

The Interesting Thing About Ads
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This five-page-paper presents an analysis of a print advertisement . Who the targeted audience is as well as the plusses and minus of the ad's design are all detailed. In addition there are examples of unsuccessful ads to contrast the advertisement being analyzed. Bibliography lists two sources.
Filename: CWadcrit.wps

The Marketing of McDonald's
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This 4 page paper looks at the way the McDonalds have managed their marketing and marketing mix. Using a model of 4 P’s the company is examined from an international business perspective. The bibliography cites 5 sources.
Filename: TEMcDmkting.rtf

The Nielsen Ratings & Advertising Cost
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A 2 page overview of the Nielsen Ratings, "people meters," and their relevance to determining the cost that sponsors must pay to advertise during more popular TV segments. No Bibliography.
Filename: Nielsenr.wps

The Physical Body as "Power".
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(6 pp) It is not unusual to think of the physical body as "power." Certainly the Greeks were attempting to visualize a powerful body centuries ago. Today, according to Young (1997), 8 million people suffer from eating disorders. For some reason or another, 7 million women and one million men are intentionally depriving their bodies of food. What we are seeing in the twentieth century, and into this one, is a philosophical displacement of that idea of power, in a destructive way as viewed through the conditions of anorexia and bulimia. This discussion will focus on that shift of power and its accompanying negative possibilities. Bibliography lists 8 sources plus 4 visuals of fashion models.
Filename: BBabbody.doc