Sprint PCS Marketing
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An 8 page paper that looks into Sprint PCS and their marketing campaign. Sprint is compared to its two primary competitors, AT&T and Vodafone/Air Touch in terms of size. The writer then discusses: the marketing environment, such as target market, legal/political, socio-cultural, competition; industry trends; recent developments and finally comments on future directions for the industry and for Spring PCS. Bibliography lists 12 sources.
Filename: PGsprint.msw

Starbucks Advertising
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This 7 page paper looks at a number of advertising issues for the coffee chain Starbucks. The company's position on the advertising spiral is considered, along with the target audience, competition, integrated marketing communication, product mix and use of creative media. The bibliography cites 8 sources.
Filename: TEstarad.rtf

State Farm Insurance & Promotion vs. Advertising
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A 7 page paper on the corporate background of State Farm, and how a local insurance agent is organized. The writer argues that the agent could cut its advertising budget by utilizing press releases around the varied community activities in which it participates. Bibliography lists 3 sources.
Filename: Statfarm.wps

SUBLIMINAL ADVERTISING
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This 3-page paper focuses on the concept of subliminal advertising, whether it exists (or not) and what the research has to say about it. Despite the fact that research doesn't support the effectiveness of subliminal research, the general public still fears that subliminal advertising exists and is being used. Bibliography lists 3 sources.
Filename: MTsubadv.rtf

SUBLIMINAL MESSAGES IN ADVERTISING
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This 4 page paper discusses the use of psychology in the world of advertising. Specific examples given. Bibliography lists 4 sources.
Filename: MBsubad.rtf

Subtle Advertisements in Film
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2 page opinionated essay and observations of subtle advertising in movies. Argument is based upon Reeses Pieces in "E.T.: The Extra-Terrestrial" and Calvin Klein in "Back to the Future." No bibliography.
Filename: Adinmov.wps

Susan Strasser's "Satisfaction Guaranteed : The Making Of The American Mass Market"
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5 pages in length. Susan Strasser's Satisfaction Guaranteed : The Making of the American Mass Market makes it easy to understand the growth pattern of consumerism that occurred throughout the twentieth century. From the beginnings of industrialism, through the modernistic era up until the self-seeking decades at century's end, Strasser provides the reader with a significantly better realization of just how clever and manipulative the mass marketing industry has been in order to obtain the target markets necessary for such advertising success. Bibliography lists 3 sources.
Filename: TLCMsMkt.rtf

Swiffer Marketing Analysis
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This 7 page paper discusses the marketing of the Swiffer products, beginning with the fact that the Swiffer sweeper was the first product developed by the company's restructured collaborative process. The writer discusses how P&G added value to this first Sweeper product by showing it could be used in another way. The essay includes comments on target market for the Swiffer products, marketing approaches, how the 4Ps can be seen in the campaign and the recall of the Sweep + Vac machine. Bibliography lists 5 sources.
Filename: PGswff.rtf

Tesco PLC
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A 14 page paper that begins with an introduction to Tesco PLC, the largest retail grocery company in the UK. Following the introduction, the writer reports growth strategies and some recent legal and ethical issues the company faced and resolved. The major focus of this paper is this company's public relations, marketing and advertising activities. Tesco began as a discount store but has evolved to appeal to a much broader market. The essay reports the specific advertising campaigns that changed consumer perceptions of this company. The most recent advertising innovation is television screens in stores advertising certain products. Statistical data included. Bibliography lists 19 sources.
Filename: PGtsco.rtf

The Advertising of OpenSkies; The New British Airways Subsidiary
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This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch their premium transatlantic service. The advertisements are examined; the potential strategic objectives identified and the way that they are being achieved is discussed as well as the way that the advertisements fit in with the overall marketing mix. The bibliography cites 7 sources.
Filename: TEopenskies.rtf

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation
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7 pages in length. Advertising, in and of itself, is an entity whose entire existence depends upon the ability to manipulate, influence and convince people to purchase or use a product/service they otherwise might not. The extent to which advertising tactics are so calculating and focused upon achieving this objective is both grand and far-reaching; that a successful advertising campaign is based much more upon the way the product or service is sold than the actual worth of that product/service speaks to advertising's capacity for selling anything to anyone even - and especially - when the product/service is directed to an inappropriate target market. Pursuing underage drinkers/smokers and children where cigarettes, alcohol and fast food are concerned illustrates the depths to which advertisers will go to shift the delicate balance between social ethics and the powerful lure of capitalism. Bibliography lists 6 sources.
Filename: TLCFastFood.rtf

The Body In Consumer Culture: Performing Masculinity
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7 pages in length. The collective nature of popular media proved to be a quick study where the draw of masculinity was concerned. Noting how advertising is the art form of consumer capitalism, one only has to analyze the types of ideas, values and objectives contemporary society seeks to obtain and right alongside will be popular media to endorse and increase such artificial consumption with proven tactics like promoting masculinity. It should come as no surprise how many individuals purchase items they neither need nor have use for all because they are swayed by slick marketing campaigns that utilize masculinity for cultivating just such a purchase response from the target market. Who is to blame - and why must blame be placed - when people are expected to take responsibility for their own actions? Bibliography lists 6 sources.
Filename: TLCMascCons.rtf

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth
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A 5 page overview of the impact advertising can have on American youth. This paper presents a causal relationship between advertising and the evolution of ebonics. Bibliography lists 5 sources.
Filename: PPadTelevisionViewing.rtf

The Commercialization of our Public and Private Space
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A 5 page discussion of the observation that commercial interests are permeating every aspect of our lives. Our public spaces, both physical and tangential, are increasingly subjected to commercial messages which are designed to change our perceptions and ultimately to render economic benefit on the commercial entity responsible for the commercial messages. The author emphasizes that seldom do these messages have any socially redeeming characteristics and suggest that if we could revamp the content of these messages we could move from a society which operates almost strictly on commercialism to one which operates at least partially on concern for the human condition.
Filename: PPadSpac.rtf

The Corporate Branding of Stadiums:
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This 5 page paper is a literature review of how corporate branding has affected stadium development. This paper exposes the extent to which this has become a significant influence and the impact it has had. Bibliography lists 10 sources.
Filename: GSStadiu.rtf

The Dangers of Xenedrine Advertising
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This 6 page report discusses the dangers of both the advertising of a particular diet supplement, as well as the supplement itself. Most overweight Americans focus on their insecurity about their weight and their determination and most want to find the proverbial “quick fix.” Bibliography lists 7 sources.
Filename: BWxenadr.rtf

The Detrimental Effects of Using Sex to Sell
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This 3 page paper examines the idea that sex sells, but even so, it is detrimental to society. Several examples of how sex is used in advertising is provided. Bibliography lists 5 sources.
Filename: SA538sex.rtf