Nautica Retailing
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Taiwanese-born David Chu founded Nautica International and created products that appeal to people of all ages worldwide. Nautica not only attracts consumers of all ages, its clothes and accessories range from sport to hip-hop to ski fashion to women’s perfume. It sports the worlds largest distribution of jeans (which includes The North Face, JanSport and Eastpak brands), among others. These products are sold in 1,300 department and specialty shops in the United States and in 82 retail stores in Asia, Europe and Latin America. jvRetMar.rtf
Filename: jvRetMar.rtf

New Age Marketing
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This 10 page paper considers how marketing along with corporate attitudes have changed in the wake of events such as the bankruptcy of Enron and WorldCom and the terrorist attack on the World Trade Centre on September the 11th 2001. The paper looks at the attitudes and pressures and how they have manifested in marketing campaigns. The bibliography cites 7 sources.
Filename: TEseptma.rtf

Nike Inc Analysis
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This 5 page paper focuses on specific aspects of Nike's operations. These include a brief history of the company, including how the 'swoosh' became its logo, the company's mission statement, target market, competitors, pricing and marketing strategies. Distribution channels are also discussed, including Nike's venture into e-commerce. Bibliography lists 5 sources.
Filename: PGnike2.rtf

Nudity in Advertising; An Introduction
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This 3 page paper is an introduction for a paper examining nudity in advertising looking at how and why it is used, arguing that the way in which sexuality is used when marketing to a female target audience is one of empowerment rather than exploitation. The questions that will be examined in the main paper are outlined.
Filename: TEnudeintro.rtf

Nudity in Gucci Advertising
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This 5 page paper looks at the way Gucci has used nudity in it advertising, shows, with 2 illustrations how it has been used and then considers how and why it has been successful. The bibliography cites 5 sources.
Filename: TEnudgucci.rtf

Obesity and Public Relations: An Australian Perspective
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A 9 page overview of the public relations campaigns being launched in Australia to counter the obesity epidemic that is overtaking the country. The author illustrates this campaign from both an industry perspective and a governmental perspective, illuminating the facts surrounding obesity and the steps that must be taken to address it. Bibliography lists 7 sources.
Filename: PPobesPR.rtf

Ogilvy on Advertising
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3 pages in length. Compares this book by David Ogilvy to that of Market Segmentation by Art Weinstein and The Marketing Imagination by Theodore Levitt. The focus of this paper in on the book by David Ogilvy and the interesting and informative impact of this book on the field of advertising. Bibliography lists 3 sources.
Filename: JGAogilv1.wps

Online and Print Marketing at Starbucks
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This 4 page paper compares the online and printed advertisements of Starbucks, looking at what they communicate, the way they support sales and try to motivate purchases and how they compare. The bibliography cites 3 sources.
Filename: TEonliprSt.rtf

Pepsico: Their Place in the Soft Drink Industry
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11 pages. Looks at the Pepsico organization and its use of the five forces model of competition, that is, the rivalry among competing sellers, suppliers, buyers, potential new entrants to the soft drink inudstry, and firms with substitute products such as juice and water and the five competitive strategies model which includes low cost leadership, broad differentiation strategy, focused low cost, focused differentiation, and best cost provider in the cola wars. Bibliography includes 6 sources.
Filename: JGAsoftd.wps

Pester Power; Why Marketing to Children is Big Business
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This 9 page paper considers how children are valuable to marketers. Advertising aimed at children can be very controversial, this paper looks at how and why children may be the target of advertising, and why children have the power to influence purchase decisions. The paper sites real life examples to illustrate points raised. The bibliography cites 12 sources.
Filename: TEpester.rtf

Pfizer Inc.: Publics And Public Opinion
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This 5 page paper discusses Pfizer Inc. The writer identifies the different publics the company serves and comments on the inactive publics and why the company needs to consider these groups. The essay also discusses public opinion and how Pfizer is attempting to change the negative opinion Americans hold towards pharmaceutical companies. Finally, the writer comments on the effectiveness of the companies messages to the public. Bibliography lists 8 sources.
Filename: PGpzrpr.rtf

Pharmaceutical Advertising in Europe & The United States
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This 30 page report discusses the similarities and differences of pharmaceutical advertising in the U. S. and Europe. Other advertising issues of importance to the drug industry - cost of advertising, regulatory constraints, advertising ROI, consumer perception - are also examined. The current health care system and its interaction with pharmaceutical companies, as well as the future of the pharmaceutical industry are reviewed. Bibliography lists 33 sources.
Filename: Pharmacy.wps

Philip Morris And Court Cases
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A 5 page paper. Tobacco companies are facing numerous lawsuits from individuals and families of persons who have died due to a tobacco-related disease. They are also in the process of making payments awarded to 46 states in 1998. This paper reports on some of the cases Philip Morris is facing. It also discusses the proposed change in the company's name and the tactics behind this change. Bibliography lists 7 sources.
Filename: PGphlmr.rtf

Philip Morris to Youth: "To Smoke or Not to Smoke"
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5 pages in length. This hard-hitting paper examines the ad campaign by Philip Morris to discourage teens from smoking. But is that what the campaign is really about? Discussion includes the use of logos, pathos and ethos, descriptions of the commercials in questions, as well as their underlying meaning. Bibliography lists 5 sources.
Filename: JGAcigrt.wps

Plato, Music And Advertising
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This 11 page paper provides a comparison of Plato's theory of music utilization and the use of music in advertising. Bibliography lists 11 sources.
Filename: KTmuspto.wps

POLITICS AND SOCIAL REFORM: CHINA VERSUS AMERICA
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This 3 page paper summarizes three essays by Becker, Drucker, and Schlosser on the use of propaganda by China and the United States to manipulate the general public. Contrast and comparison. Bibliography lists 3 sources.
Filename: MBmao.rtf

Postwar Years: Consumer Feminization
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12 pages in length. In the postwar years, there was a huge boom in the consumption of mass produced goods for the home heavily promoted by the manufacturing industries through a combination of advertising increased attention paid to the aesthetic stylization and display of commodities. Since the main purchasers of these goods were women, the design of consumer items became increasingly feminized. Examining the work of several 1950s designers and analyzing the extent to which their work was influenced by feminization of taste, finds the female affect was felt in myriad industries. Bibliography lists 18 sources.
Filename: TLC1950s.rtf