Marketing at Geico Direct
[ send me this paper ]
A 5 page overview of the marketing strategies employed by Geico Direct. Emphasizes the careful selection of a customer base which is made possible through innovations in information systems. Points out that regardless of the cleverness of any particular ad, that ad will go nowhere without the infrastructure in place to support it. Geico Direct’s superstructure is its carefully selected employees and the tools which those employees have at their disposal. No sources are listed.
Filename: PPgeicoM.wps

Marketing at Kenneth Cole
[ send me this paper ]
This 5 page paper examines the marketing of Kenneth Cole. Looking at the controversial advertisements which include the use of social issues as well as humour, the style of marketing and branding is considered and used to study the integration between the marketing of the bricks and mortar stores and the internet store. The bibliography cites 4 sources.
Filename: TEkennethc.rtf

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand
[ send me this paper ]
For a brand to be successful the way marketing communication takes place is very important. This 12 page paper looks at three brands; Coca-cola, Pepsi and Sainsbury’s own brand to assess the way that they are marketing assessing the way that communications are used and their effectiveness in reaching their target market. The paper focuses on the marketing communication in the UK. The bibliography cites 6 sources.
Filename: TECPsain.rtf

Marketing Gucci; Existing and Potential Future Practices
[ send me this paper ]
This 10 page paper is written in two parts. The first part examines the past and current marketing practices of Gucci and how the marketing strategy was determined and implemented. The second part of the paper looks at what marketing strategies and practices that may be adopted in the future by considering the target market and how the company can be presented to this market. The bibliography cites 15 sources.
Filename: TEmkgucci.rtf

Marketing Imagination by Theodore Levitt
[ send me this paper ]
3 pages in length. Compares this book to those of Ogilvy on Advertising by David Ogilvy and Market Segmentation by Art Weinstein. This book, written by the well-known Theodore Levitt of the Harvard Business School, is a vital one for any student of marketing.
Filename: JGAogilv3.wps.

Marketing Is Not a Battle of Products; It Is a Battle of Perceptions
[ send me this paper ]
This 10 page paper looks at how marketing sells perspectives rather than products. The paper considers how perceptiveness are built up with the use of direct and indirect marketing, using others, such as children as agents. The paper illustrates all points with examples to demonstrate their real life application. The bibliography cites 15 sources.
Filename: TEmarpercp.rtf

Marketing Mac Computers
[ send me this paper ]
This 14 page paper begins by describing the very first television commercial for the Macintosh Computer in 1984. That ad set the tone for Apple's marketing of this brand for the future. The writer describes several of Apple's campaigns for the Mac, demonstrating the company's creativity and innovative approach to marketing. Other marketing strategies, such as promotions and joint campaigns are reported. Suggestions are offered at the end. Bibliography lists 18 sources.
Filename: PGmacmk5.rtf

Marketing Music
[ send me this paper ]
A 6 page paper that discusses marketing and advertising music with an emphasis on the U.K. The paper discusses the target market and who creates and designs needed for promotions. Bibliography lists 4 sources.
Filename: PGmus.wps

Marketing Plan for Al Gore
[ send me this paper ]
8 pages in length. When marketing a candidate, a marketing strategy is developed using the "four Ps" - product is politics of the campaign platform; push marketing; pull marketing and the last P is polling. Within this paper we will discuss the strategies by covering the organizational issues, including the choice of people, setting up a task chart, issue positioning, monitoring activities and the role of fund-raising. In addition, we will consider the strengths and weaknesses of Al Gore as well as the advertising and communications strategies necessary to market him. Bibliography lists 5 sources.
Filename: JGAagore.wps

Marketing Strategy
[ send me this paper ]
This is a 5 page paper which examines the effect that interactivity and individualism has had on marketing strategy. The bibliography has 6 sources.
Filename: JHImma.rtf

Marketing To Different Generations
[ send me this paper ]
A 24 page research paper. Marketers today face a different consumer environment than ever before. For one thing, this is a global world. For another, consumers today are far more knowledgeable about products and they have immediate access to an enormous amount of information. This paper discusses four generations: Baby Boomers; Generation X; Generation Y; and the Millenial Generation. The writer provides a description of each generation and how they respond to advertisements and marketing campaigns. The paper begins with eight questions and concludes by answering those questions. The writer also reports the new 5Ps of marketing. Statistics and 2 Tables included. Bibliography lists 25 sources.
Filename: PGgenmkt.msw

Marketing to Minority Teens (Article Review)
[ send me this paper ]
This 5 page paper critically reviews an article in Advertising Age that looks at the importance of soft drink companies marketing to minority teens. Minority teens are described as begin trend-setters. Bibliography lists 2 sources.
Filename: SA147rev.rtf

Marketing to Specific Cultures
[ send me this paper ]
This 5 page paper considers how advertisements may be targeted at specific cultures within a single cu try. This paper shows and advisement aimed at a culture and shows how it is used with the advertisement to appeal to the target market without alienating other target markets. The bibliography cites 3 sources.
Filename: TEculturead.rtf

Marketing Washing Detergent
[ send me this paper ]
This 7 page paper is a basic marketing paper showing the student how to determine the target market for a washing detergent, looking at the demographics and then considering how influences such as psychological, social and economic factors will impact on the consumers behaviour towards the product.
Filename: TEdemmark.rtf

Marketing: Mercedes-Benz E Class Versus Lexus Gs Series
[ send me this paper ]
This 8 page paper compares the marketing strategies of these two companies. Specific topics include: target markets; relationship marketing; promotional strategies; marketing mix, such as product, promotion, distribution, selling, public relations, pricing strategy; a comparison of Web sites and the audience they seem to be targeting; international marketing and recommendations for Mercedes to compete better with Lexus. Bibliography lists 12 sources.
Filename: PGmrlx.rtf

Martha Stewart
[ send me this paper ]
What have we done to deserve Martha Stewart? This 5 page paper explores the possible answers to that question and takes a look into the business of being Martha Stewart. Bibliography lists 2 sources.
Filename: KTmartha.wps

Mass Media and Advertising
[ send me this paper ]
A 9 page paper which discusses how mass media effects advertising. The paper illustrates that the relationship between the two is very similar, in that the mass media, no matter the organization, group, company, station, or corporation, has need of involving itself in advertising their particular entity in order to gain attention from the public. In this, it is obvious that mass media and advertising effect and influence one another. Bibliography lists 6 sources.
Filename: RAmedadvt.wps