Internet Advertising
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A 6 page research paper that, first of all, offers a survey of different types of advertising on the Internet/Web. Then, two articles pertaining to Internet advertising are summarized and discussed. Bibliography lists 3 sources.
Filename: khwebad2.rtf

Internet Marketing Differences Between Men and Women
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This 15 page report discusses the ways in which marketers must develop different marketing strategies if they intend to be successful in selling their products to both men and women via the Internet. Marketing experts and social scientists have become increasingly aware of the fact that men and women, boys and girls, use the Internet differently than one another. It only makes sense that those hoping to establish a sales presence in electronic commerce be well-aware of those differences and shaper their marketing strategies to meet the different gender expectations, use, and (of course) potential opportunities. Bibliography lists 8 sources.
Filename: BWintgen.wps

Internet Marketing's Continued Evolvution
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An 8 page paper discussing issues of consumer behavior, promotion strategy and product positioning on the Internet as its use continues to grow. With all that is uncertain about the evolution of Internet commerce and the final path it will take as it continues to change, marketers can be certain that they will be required less to guess what consumers are doing. Tracking and data mining software increasingly will be in operation to give statistical reports about what consumers are doing on the Internet and will give marketers a quantitative base from which to work. Bibliography lists 7 sources.
Filename: KSintMktg00.rtf

Internet-Based Advertising
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An 8 page overview of the world transition toward Internet-based advertising. This paper emphasizes the low cost and tremendous effectiveness of the media in capitalizing on the public’s growing tendency to turn to the Internet to research their buying interests. The author emphasizes as well, however, that despite the technological distinction of the Internet, many of the same marketing ploys are necessitated in this new medium as were necessitated by more traditional advertising campaigns. Bibliography lists 7 sources.
Filename: PPwebAdv.rtf

Is Advertising to Blame for Poor Sales?
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Is Advertising to Blame for Poor Sales?: This 5-page essay examines the accuracy of the alleged link between poor advertising and poor sales, and whether or not the finger pointing by marketing management is justified. Yes, the glories of advertising wherein youth, sex and fuzzy animals all sell ‘something else’; but what happens when they just can’t sell enough. Bibliography lists 6 sources. SNAdvert.doc
Filename: SNAdvert.doc

Is Brand Advertising a form of Social Pollution?
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This 6 page paper considers to what extent brand advertising is a form of social pollution and to what extent it may be argued as economically essential and culturally enhancing form of symbolic communication. The bibliography cites 5 sources.
Filename: TEsocpollution.rtf

It's Not Just PR (Book Report)
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This 6 page paper provides an overview and critique of the book. This work is authored by Timothy Coombs and Sherry J. Holladay. No additional sources used.
Filename: SA822PR.rtf

Japanese Fashions and the Western Market
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A 23 page overview of the practicality of introducing Japanese fashions into the Western market. A review of basic marketing premises is provided along with a short history of the evolution of Japanese clothing design. The author of this paper emphasizes that in order for such a venture to be successful a number of factors must be carefully assessed. These include the clothing preferences of both the very rich and influential and such components of the buying public as college students. A proposal is introduced for assessing these preferences using interviews and an e-mail based survey. Bibliography lists 16 sources.
Filename: PPjapFsh.rtf

Journal Article Review / The Power Of Sex In Advertising
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3 pages in length. In reviewing this article, the writer makes the point that "sex-ads" are not quite as effective as some marketers think-- they provide very little information about the actual product and ultimately distract the audience from buying.
Filename: Sexads.wps

KEY CONCEPTS OF POLITICAL ECONOMY AS IT IMPACTS MEDIA FORM AND PROCESS
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This 5 page paper discusses the impact of the media on the economy and the internal workings of the political process.Bibliography lists 1 source.
Filename: MBapmedia.rtf

Land Rover Discovery SUV: Harvard Case Study
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A 17 page paper. This paper presents a report and recommendations for positioning the Land Rover Discovery 4x4 SUV in the American market, which is currently dominated by Ford Explorer, Jeep Grand Cherokee and Chevrolet S-10 Blazer. An introduction provides background on the progress of the company and the Discovery. A massive amount of data are then synthesized to present comparisons of the Discovery with its most formidable competitors in this market. More data are analyzed to determine a customer profile as well as what consumers look for in an SUV when selecting one and how they use the vehicle once they have made the purchase. Based on these analyses, a positioning recommendation is made and a budget is presented for the different aspects of the marketing campaign. 5 Tables are included. Bibliography lists 1 source.
Filename: PGlndrv.rtf

Legal Opposition To Joe Camel Cigarette Advertisements
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A 6 page paper that demonstrates the applicability of legal processes against the RJ Reynolds "Joe Camel" Advertising campaign. This paper supports the belief that limits can be set on this type of advertising without infringing upon First Amendment rights. Bibliography lists 7 sources.
Filename: Camel.wps

Liquor Industry Adherent Self-Regulation: Must Rule Advertisements In All Forms Of Mass Media
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8 pages in length. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and unacceptable. In spite of the fact that the broadcast media are the focal points for such a vast array of advertising techniques, they do not reserve the right to censor public consumption. Some believe that imparting television and radio executives with the power to control the flow of advertising is no different than censoring the inherent freedom of the press. Advertisers have the right to sell their products in whatever manner is most effective; in fact, that is the entire essence behind the free enterprise: that each business has the constitutional right to align whatever components are necessary to make it stand out above its competitors. There is no law in the land that can prohibit advertisers from portraying their products in the most advantageous light possible; it is up to the broadcast media to respect this concept of freedom of speech. It is an unusual occurrence, but entire industries do sometimes regulate their own advertising if it is established that the message being presented is contradictory to societal norm, and the liquor industry is a prime example. Bibliography lists 8 sources.
Filename: TLCLqSlf.rtf

Logic vs. Emotion in Advertising Campaigns
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This 7 page paper explains that the impact that advertising has on the consumers of today is vast and overwhelming. Most advertising falls into one of two categories: it appeals either to our logic or to our emotions. But which of these is most effective? By examining two different types of products, with a sample of logic vs. emotional ads in each, a sample survey and results will be computed in order to determine which type advertising is most effective for the advertising dollars spent. Bibliography lists 5 sources.
Filename: JGAadcam.wps

Luxury Fashion Industry And Consumer Behavior
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A 50 page paper that provides a comprehensive report of the luxury fashion industry. There are several headings: Introduction, which offers comments about the luxury fashion industry in today's environment; the High/Luxury Fashion Industry, which discusses the competitive nature of the industry, the effects of 9/11 on companies, which house owns which other houses, the elements used in competition, changes in the operations, the impact of the consolidations on other aspects in the industry with examples; Self-concept and Ego Needs, which addresses the relationships between these characteristics and the purchase of luxury fashion products; Motivation as Related to Purchasing High Fashion products, which includes Maslow's hierarchy with examples of the types of businesses an individual would patronize at each level of need and also includes discussions of other motivations to purchase high fashion; Branding, Fashion Companies and Consumers; and Marketing & Media Impact on Fashion Industry and Consumers, a comprehensive discussion of the interrelationship between marketing communications. A focus is naturally on European designers but others are also mentioned in the text. Numerous specific examples are included. Far too many subtopics to mention in this abstract. 1 Graphic illustration is included. Bibliography lists 25 sources.
Filename: PGhifash.rtf

Market Segmentation by Art Weinstein
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3 pages in length. Compares the title book to that of Ogilvy on Advertising by David Ogilvy and The Marketing Imagination by Theodore Levitt. The focus of this book is on the target market and how to discover it.
Filename: JGAogilv2.wps

Marketer Call Lists and Privacy
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This 3 page paper examines a case study submitted by a student where a firm generates lists for telemarketers. The ethics of these lists which are tied to credit history are discussed. No sources.
Filename: SA313mkt.rtf