Dyson Appliance Company In The UK
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This 16 page paper explores the Dyson Appliance company located in the United Kingdom. James Dyson has been inventing things since 1970. This paper reports his early inventions and then focuses on his innovative cyclone, bagless vacuum cleaner, which he first launched in Japan in 1983. It would take years for him to obtain the funding to introduce the new vacuum cleaner in the UK but Dyson has the dominant market share over very worthy and well-known competitors. This paper includes the legal problems Dyson had with Hoover for infringing on his patent. It also discusses Dyson's most recent inventions, the company's unconventional marketing strategy, how the company gains a competitive advantage through differentiation, how competitors reacted, and the what the future holds for Dyson. Bibliography lists 15 sources.
Filename: PGdyson.rtf

Ebonics in Advertising: A Positive View
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A 7 page discussion of the potential positives the utilization of that distinctive African American language style we know as ebonics has in advertising. The author asserts that, despite the widespread controversy surrounding it, the utilization of ebonics in advertising has the ability not only to reap significant profit but also to integrate an isolated part of the population into the whole. Bibliography lists 7 sources.
Filename: PPblkAd2.rtf

Economic Strategy: Hollywood During the Golden Age
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A 9 page overview of the economic strategy launched in film production and promotion during the 1930s and 1940s. This strategy, in part, included the dynamics of film production (dynamics of the producer-unit system) and the alliance between studio systems and exhibitors, alliances established through vertical integration. One of the most important inclusions in this economic rationale, however, was the "bankable" star system. Bibliography lists 5 sources.
Filename: PPfilmEc.rtf

Effective Advertising
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This 5 page paper looks at two advertisements and examines them to show how they are effective. The two advertisements are Maybelline Sky High Curves mascara and the diesel X-type Jaguar. The advertisements are examined for content and the way that the message is communicated by way of information and emotional appeal and the use of brand knowledge and aspiration. The bibliography cites 2 sources.
Filename: TEmaybelline.rtf

Effectiveness of Internet Advertising
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A 6 page research paper that examines the topic of banner advertising on the Internet. The writer first examines some recent studies on Internet advertising and then relates the results of her own study as a means of substantiating the information by the more extensive research cited. Bibliography lists 3 sources.
Filename: 99webad.wps

Elaboration Livelihood Theory and the American Presidential Campaign of 2000:
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This 12 page report discusses the concepts related to the elaboration likelihood theory, when applied to the presidential election. The report focuses on how it serves as a means through which social scientists, political analysts, and communication theorists can present a view of public and political behavior that can be most enlightening. Attitudes, attitude change, and the two paths of persuasion that affect attitude change -- the “central route” and the “peripheral route.” are discussed. Bibliography lists 4 sources.
Filename: BWelab.wps

Entrepreneurship - Owning A Small Auto Repair Shop
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An 8 page paper. The scenario for this paper is of a small auto repair shop that wants to increase business. The writer presents a modified business plan to demonstrate how the goal may be accomplished. The modified strategic plan includes these sections: the business - owners, location, etc; operational procedures; personnel; competition; and a marketing plan with numerous activities that will increase business. Bibliography lists 6 sources.
Filename: PGautorp.rtf

Ethical Issues Concerning False Advertising
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This 3 page paper examines the problem with false advertising through a normative ethics perspective. Utilitarian and Deontological theories are utilized in the analysis. Bibliography lists 3 sources.
Filename: SA353adv.rtf

Ethics In Marketing
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An 8 page paper. Is the phrase "ethical marketing" an oxymoron? Ethics in marketing have evolved over decades but it was not until the 1980s that an emphasis on ethics began to appear in the literature. The literature notes that from the 1940s until the 1980s, the rule of thumb in marketing was caveat emptor. It still is in many ways but there are more marketers trying to follow ethical practices in today's society. This paper provides examples of unethical practices, a brief overview of the evolution of ethics in marketing and discusses the American Marketing Association's Code of Ethics. Ethics are discussed in terms of marketing research, advertisements, pricing and availability, among other things. Bibliography lists 5 sources.
Filename: PGethmk2.rtf

Evaluating a Marketing Communications Campaign; Tesco
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Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been met. The bibliography cites 2 sources.
Filename: TEtescocom.rtf

Evaluating Commercial Websites
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6 pages in length. When considering an e-commerce business, it is obvious the only edge to each business is the website seen by the consumer. Consumers who become impatient or frustrated with a website are able to simply log on to any of a number of competitors sites with the click of a button. E-commerce for this reason is not an easy business; the very difference between success and failure can depend on the website ease and design with only the consumer in mind. This paper gives an easy-to-understand ranking tool to evaluate any website; and to perhaps help the reader use for the development of their own website. Bibliography lists 10 sources.
Filename: JGAwebst.wps

Evaluating Economic Value Of Pr In Nonprofit Organizations
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An 8 page paper that discusses the importance of measuring the effectiveness of communications and public relation programs. Included is a list of the different kinds of values associated with PR, the differences between the past and the present in terms of evaluating effectiveness, and guidelines for evaluating the economic value of the PR program, including a case study example. Bibliography lists 6 sources.
Filename: PGnpecpr.rtf

Evaluation of a Hillary Clinton Commercial
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This 2 page paper uses Rank's model of persuasion to evaluate a Clinton campaign commercial used in her 2000 run for the senate seat in New York. Rank's model is defined. Bibliography lists 2 sources.
Filename: SA044Hil.wps

Evolution Of Marketing Ethics From 1960 - 2001
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A 20 page paper. Some people would argue that "ethical marketing" is an oxymoron. Still, there are marketers who have tried to use ethical standards within their marketing efforts. This paper takes an historical look at ethics in marketing since the 1960s. Numerous issues are discussed, such as the predominant philosophies guiding the last forty-plus years, the fact that marketing typically follows a utilitarian perspective (which is explained) and perhaps there is a need to use another perspective. Examples are included. Bibliography lists 12 sources.
Filename: PGethmkt.rtf

Example Report and Recommendations on the Continuation or Replacement of Questionable Ads (Alcohol and Tobacco) in “Living Well” Magazine
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This is a 9 page paper outlining an example report on the continuation or replacement of questionable ads in a magazine which promote healthy lifestyles. This example report outlines possible concerns and recommendations regarding the continuation or replacement of “questionable ads” in the “Living Well” magazine. The questionable ads include those largely related with the alcohol and tobacco industries which are seen as contrary to those ideas promoted through the magazine which features articles on healthy living. The report therefore deals not only with the health concerns related with alcohol and tobacco but also the percentage of advertising revenue generated by the questionable accounts and the preferences and demographics of the reading population. The report includes an example memo to the publisher, executive summary, list of illustrations, recommendations, and conclusions as well as a list of references. Bibliography lists 6 sources.
Filename: TJquads1.rtf

Explication of a Television Commercial
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This 7 page paper provides a detailed analysis of a television commercial for Ralph Lauren POLO cologne. Signs and symbols are described and presented in the form of a chart. The rest of the paper analyzes the commercial in terms of the signs and symbols and their meanings. Bibliography lists 10 sources.
Filename: SA238RL.rtf

Female Stereotypes in the Media.
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(9 pp) The stereotype mindset may show women as junkies, stick figures, mannequins, bimbos and inanimate objects. In the past, even the physical size of a woman has been open to stereotypes: large women, even an Aunt Jemima is typically depicted as a selfless nurturer, a glutton or a buffoon, and that females in general, at least through the media are often shown observing rather than doing, if they are seen as 'doers' they are often shown bumbling through, rather than as a competent professional. Bibliography lists 9 sources. SOURCES FOLLOW TEXT
Filename: BBwstero.rtf