Article Analysis
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5 pages. This paper analyzes a public relations article regarding the manufactured housing industry. This article was chosen because public relations is working very hard to overcome the image of the 'mobile home' or 'trailer house' as they try to attract more people to purchase their homes. The analysis will include information about target audience, goodwill, objectives, ethics and several other topics. Bibliography lists 1 source.
Filename: JAprnews.rtf

Assessing Five Coffee House Websites
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This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they communicate and if they facilitate bilateral communication. The chains looked at are Dunkin Donuts, Starbucks, Caribou Coffee, Stumptown Coffee And Intelligentsia Coffee.
Filename: TEcoffweb.rtf

Automotive Industry: Advertising And Warranty
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This 9 page paper has two parts. The first part discusses television advertising for cars and includes data on the amount spent by the industry and where they are spending it. It also discusses why car manufacturers use television ads. The second part of the paper discusses the warranty for Ford cars and light vehicles. The writer includes the highlights of the warranty and how a customer would get repairs under that warranty. Bibliography lists 9 sources.
Filename: PGcarwr.rtf

Bank Customer Satisfaction
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6 pages in length. The future of customer satisfaction within the banking industry hinges upon astute marketing tactics and continued technological advancements such as automation, ATM's and debit cards; clearly, the human element is becoming less and less important in order for the industry to successfully move forward in its never-ending quest to attract and retain clientele. Bibliography lists 8 sources.
Filename: TLCBankCust.rtf

Beer Advertising
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A 5 page paper which considers what makes beer advertising so appealing to the male audience, specifically considering Budweiser, Heineken, Carlsberg, Foster’s, Miller and Guinness. Bibliography lists 10 sources.
Filename: TGbeer.rtf

Benchmarketing; Coca Cola and Pepsi
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This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The paper briefly defines benchmarketing and then examines the ways that Pepsi and Coke have used it in the marketing using examples of international campaigns. The bibliography cites 4 sources.
Filename: TEbenchpepsi.rtf

Brand Strategies; Promoting Reebok in the International Market
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The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is promoted in the international markets. He paper starts by looking at the theories concerning the way brand strategy may be determined and then applies this to Reebok, considering the place in the market and the way it competes with major competitor Nike. The bibliography cites 8 sources.
Filename: TErebbrand.rtf

Branding
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This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding are formulated. The bibliography cites 19 sources.
Filename: TEBrandst.rtf

BRANDING AND MERRIL LYNCH
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This 4-page paper focuses on Merrill Lynch, Merrill Lynch Direct and comments about emotional branding (as put forward by marketing expert Marc Gobe). The paper discusses whether Merrill's online experiences have been successful, and how Gobe would rank Merrill's emotional branding impact. Bibliography lists 2 sources.
Filename: MTbramer.rtf

Branding: Ethical Or Unethical
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A 5 page paper. Are there practices in branding that would be considered unethical? The writer concludes there is at least one practice that fits the criteria. In general, the writer concludes that it is the business practices of the company that can be judged as ethical or unethical. Bibliography lists 5 sources.
Filename: PGbrdet.rtf

British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf

Budweiser Uses The 4 'p's In Advertising
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A 5 page paper exploring how Budweiser makes use of the 4 'p's in their marketing campaigns. Specific examples are offered from actual advertising promotions. Bibliography included.
Filename: Budweisr.wps

Budweiser: A Hypothetical Marketing/Advertising Campaign for 2000
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A 14 page overview of a hypothetical marketing/advertising campaign for Anheuser-Busch. Relates the challenges faced by the company and proposes a limited geographic marketing/advertising campaign promoting a combination brewery/retail outlet. Suggests complimenting traditional advertising media with an electronic advertising campaign over the World Wide Web. Bibliography lists 9 sources.
Filename: PPbudwei.wps

Buying Power Of Kids
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A 5 page paper. Data included include population statistics of children under the age of 18 and how much money they spend. In addition to the amount these youngsters spend themselves, they influence an incredible amount of their parents' purchases. The writer also discusses some of the items that youngsters purchase directly. Bibliography lists 8 sources.
Filename: PGkidbuy.wps

Can Advertising Be Blamed For Poor Sales?
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Advertising is frequently blamed for poor sales, this 6 page paper considers how far, if at all, this charge can be justified. The paper looks at how poor advertising may prevent a product being sold. Other factors such as product quality are also considered. Examples are cited to illustrate points raised. The bibliography cites 5 sources.
Filename: TEadverts.rtf

Canova's "Pauline" In Alitalia Advertisements
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A 4 page paper discussing a single print ad for AlItalia, featuring Antonio Canova's "Pauline Borghese as Venus Victrix" quite comfortably reclined in the seat of an airplane luxury first class airplane. The paper discusses the blend of old and new, and the illusion of quality and luxury stemming from the images of the ad. Bibliography lists 3 sources.
Filename: Alitalia.wps

CAN’T BUY MY LOVE: JEAN KILBOURNE
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This 3 page paper discusses the insidious nature of advertising in America. Bibliography lists 1 sources.
Filename: MBkilborne.rtf