Advertising In Movies / On-Screen Product Placement
[ send me this paper ]
A 9 page paper on the benefits and the results of advertising by placing products within movies, TV shows and even CD-Rom-based computer games. Movie studios have long preferred using recognized national brands over generic approximations simply for the realism such product use provides. After Hershey's Reese's Pieces skyrocketed in sales following their appearance in the movie E.T., both advertisers and media producers have come to see product placement as a valuable tool: the advertising is inexpensive as national advertising goes, and the added revenues reduce the cost of production of the finished product. Some companies say that product placement is valuable only for brand reinforcement, but research indicates that advertisers can well expect increased sales. Bibliography lists 8 sources.
Filename: Prodplac.wps

Advertising Industry Study
[ send me this paper ]
A 10 page study of the advertising industry with a specific focus on companies within media advertising and the current transformation of major industry players in recent months. Bibliography lists 10 sourcs.
Filename: Adinst.wps

Advertising Is Not Free Press
[ send me this paper ]
A series of well-thought argumentative reasons (discussed briefly in 2 pages) why the writer believes that advertising should not fall under 'Freedom of the Press." No Bibliography.
Filename: Freeadv2.wps

Advertising Issues
[ send me this paper ]
A 3 page research paper that very briefly deals with some specific areas of marketing, such as models of consumer decision-making; personality theories; tri-component factor model and problem-solving consumer strategies. Bibliography lists 4 sources.
Filename: khadvis.rtf

Advertising Issues
[ send me this paper ]
A 5 page paper that discusses specific issues related to advertising. The first section discusses what puffery is and provides examples, the second discusses certain brand principles and two that Starbucks used and then forgot, and the third brief section critiques an ad for Wonderbra. Bibliography lists 4 sources.
Filename: PGadis3.RTF

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores
[ send me this paper ]
This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources.
Filename: TEadinter.rtf

Advertising Psychology: A Research Proposal
[ send me this paper ]
This 5 page paper provides an overview of a research proposal. This paper outlines the methodology to explore the issue of advertising psychology. Bibliography lists 5 sources.
Filename: MHAdvPsy.rtf

Advertising Self-Regulation
[ send me this paper ]
8 pages in length. Advertising self-regulation is a critical component of corporate social responsibility. Such efforts much exist inasmuch as the ethical approaches of purpose, principle and consequence are integral components of business social performance; itemizing these contributions finds one incorporating the interests of ethics and morality within the corporate structure, essential concepts that are often absent from a business standpoint. The writer discusses how the basic motives behind this concept stem from the desire to not only advertise a particular product but to also do so in a responsible manner. Bibliography lists 3 sources.
Filename: TLCadreg.wps

Advertising Sex
[ send me this paper ]
Advertising is an invention of the capitalist society. It serves only one purpose: to sell product. This 10 page paper explores the thought that sexist imaging within advertising is simply a form of communication specific to the culture and embedded within the meaning of the values of that culture. Bibliography lists 10 sources.
Filename: KTsxadvt.wps

Advertising Techniques To Encourage Consumer Buying
[ send me this paper ]
6 pages in length. Advertisers will go to just about any and all lengths in order to catch consumer attention and persuade people to purchase their products. The extent to which specific marketing techniques are utilized speaks volumes regarding the manipulative power contemporary advertising possesses. Some of these industry techniques advertisers use as a means by which to influence consumer buying include rhyme; alliteration and assonance; double meaning; repetition; dramatic words; metaphors; odd orthography; foreign terms; euphemisms; weasel words; and the breaking of linguistic rules of grammar and semantics. The writer discusses some of the above mentioned techniques. Bibliography lists 5 sources.
Filename: TLCAdMrk.rtf

Advertising The American Dream
[ send me this paper ]
This 5 page paper reviews three advertisements found in the October, 2001 issue of SELF magazine in light of Jack Solomon's ideas from his essay "Masters of Desire." The American Dream is discussed in light of the essay and the ads. Bibliography lists 4 sources.
Filename: SA140Ad.rtf

Advertising to Children
[ send me this paper ]
A 5 page paper discussing the ethics of advertising directly to children. One of the largest and growing consumer markets is that of children under 15 years old. This group increasingly has their own money with which they can make their own decisions, and they are making those decisions with a vengeance. For whatever reason, parents are giving over spending decisions to their children. With older children, it is good training for them to be making many of their own purchasing decisions. But with the young ones, marketing today is becoming increasingly deceptive in its quest for increased creativity. Bibliography lists 8 sources. Adv-Kids.doc
Filename: AdvKids.rtf

Advertising to Educate and Benefit Consumers
[ send me this paper ]
A 4 page paper discussing the benefits of using advertising to educate consumers. Educating consumers is a point of advertising's classic rules, but advertisers have moved increasingly further away from that rule in recent years as they strive merely to put brand names in front of consumers. As is the case with anything else when one or more points of "laws" are ignored, those ignoring those standard rules miss opportunity to achieve greatest efficiency. Pharmaceutical companies, online traders, online bankers and a host of other companies dealing in goods and services have fared well by including consumer education in their marketing efforts. Bibliography lists 6 sources.
Filename: KSadvEducate.rtf

Advertising; Does Sex Sell?
[ send me this paper ]
During the 1980's and 1990's it was generally accepted that the use of sexual images or suggestion could have a very positive influence in advertising campaigns. In more recent year this approach has been questioned, many studies have taken place, some indicating that the use of sex has changed other reach the conclusion that sex is not long such a persuasive tool. This 17 page paper looks at the question 'does sex sell?' using a comprehensive literature review and providing an outline for a full dissertation. The bibliography cites 17 sources.
Filename: TEsexsell.rtf

Airtours: package holiday to Morocco
[ send me this paper ]
A paper which looks at Airtours as a company, and the marketing strategies which might be used for a package holiday in Morocco.
Filename: JLairtours.rtf

Al Ries’ and Jack Trout’s Advertising Strategy Book, “Positioning: The Battle for Your Mind”
[ send me this paper ]
A 5 page book report on the ground-breaking 1981 marketing text. No additional sources are used.
Filename: TGposit.rtf

Alesse/Feminist Critique of Ad
[ send me this paper ]
A 3 page research paper/essay that offers a feminist critique of an ad for an oral contraception medication called alesse. Bibliography lists 4 sources.
Filename: khales.rtf